5 Sexist Ads That Make You Want To Question The Brands, “What Were You Thinking?”

Sexist ads abound, and it is best to take their message with a large pinch of salt. Really, what were these brands thinking?

Sexist ads abound, and it is best to take their message with a large pinch of salt. Really, what were these brands thinking?

Many ads strike a chord with their audience, but there are many more who urge you to ask, “What the hell was that?”.

Here are 5 such brands, who sure could have rethought strategies, more so the messaging they seem to put out.

Phillips Kerashine Range

A hair styling product, which invariably tries to show you how to feel special. Not to forget all the effort you need to put it, so as to just feel special. Oh ya! How about styling your hair, which seems to have a series of reactions, which ends up with your partner/boy friend getting jealous and therefore in turn doing something nice for you. Well, if you have a boy friend like this, time to sprint my gal. Run Lola! Run!

Rupa Frontline

This is just out of the world. A baniyan (vest) which not only puts too much energy into you, so you can catch a ball with your butt, (award for absurd) but has girls running, dancing around you. Well I wonder if the uncles in the lungis knew how easy it was to attract the ladies. Get a Rupa Frontline you!

Emami Fair and Handsome

Well, this for sure is confusing. First the standard set for guys was to be tall, dark and handsome. But I guess it’s all about convenience and how brands want you to perceive ‘ideal man’. This ad is a step ahead, as our very own Shahrukh Khan shares credit with ‘Fair and Handsome’ for becoming a badshah of Bollywood. Seriously! Talent is what you need right?

Never miss real stories from India's women.

Register Now

Axe Signature Ad

Of course these guys had to be on the list. From the angels falling to the girls running behind, are they trying to say, “No matter how stupid you are, you shall get the girl if you smell good!”? No wonder they had a lawsuit against them, where a man sued them as he was using Axe for a while and yet there were no girls running behind him. (True Story!No Kidding!). Guys, you sure shall fade away, no matter how good you smell, if you don’t connect with the ladies on an intellectual level.

Close up

Yes of course, your first move has to be blowing air on the guys face so he knows how your breath smells! So the next time ensure to do so, so you can get closer. Now come on guys seriously. Yes don’t deny, nobody likes bad breathe but would that help a girl score a date, highly unlikely, unless it’s a guy who uses Axe to land a date. Just saying.

It’s quite hard to limit your list to just 5, but a couple more that almost made the list were:

Vimal Pan Masala – eating this would sure take you to success and somewhere else too, if you know what I mean (heaven)!

Everest masala – which invariably shows how it solves a woman’s cooking problem – the entire family can’t help her with it as it’s her problem to figure what to cook. Please team Everest, come out and take a look at all the men cooking, not to forget the families who don’t burden the moms with the need to cook.

A request is all I have for all these brands – wake up and see the change. Not to forget, embrace it and make a little sense too!

Image source: youtube


About the Author

Akshata Bhadranna

Feminist, Ecopreneur & a Zerowaste aspirant. Believes that my life purpose is to influence people to be ecofriendly and to help the girls/women of the future be more free - in who they are, what read more...

26 Posts | 129,051 Views

Stay updated with our Weekly Newsletter or Daily Summary - or both!

All Categories