6 Digital Marketing Career Options You Should Consider | Home Business Series

Posted: September 7, 2017

A digital marketing career is great for many reasons – including the fact that you can often work from home. Here are the digital marketing career options to consider.

‘Career’ is a very important word for today’s youth. Everyone is anxious to set up his or her future life well. However, in our society, in many cases, parents are against young women going out to work. Many women also drop their careers at a peak after marriage as their in-laws are not supportive. So in short, women often face issues when it comes to having a job. In many cases, they cannot continue their career with a new life. But it not mandatory that you cannot have a new start.

Digital Marketing is a very popular term today, where all you need is a laptop and Internet connection to take up digital promotion. You can execute your work at any time, even while the TV is on at home! You can also learn digital marketing at home via online classes. The best part is, you don’t have to go anywhere outside your home.

Digital marketing has lots of submodules:

  • Email marketing
  • Search Engine Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Social Media Optimization
  • Web Analytics

Let’s take a look at what a Digital Marketing career includes.

Email Marketing

It is a way of direct marketing to reach your consumers. You can connect with your audience with a personalized message to promote your services or products and raise brand awareness. In short email marketing is when a company sends commercial messages to a group or audience via electronic mail. The aim of email marketing is to convert the audience into customers. You can learn email marketing via online blogs and Youtube tutorials. So if you are good at writing and influencing your audience, then go for it.

Search Engine Marketing

Search Engine Marketing is the search, display and video advertisements based on Google Adwords. As we know, marketing is moving online. In this fast-paced life, everyone wants instant results. Search engine marketing is a process to purchase online ads on the search engine. Search Engine Marketing  is also known as:

  • Paid Search
  • Performance Marketing
  • Pay Per Click
  • Auction Based ad Buying

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.

Search Engine Optimization

Every business needs marketing to make people aware of its work. SEO is one of the best approaches for a business to raise the online visibility of a brand. It is a process to rank better your website on search engine result pages. It is all about user experience. If your users are happy with your website performance then Google will reward you. Every search engine has its own algorithms to filter quality websites. Google updates its algorithms from time to time. You must be updated with these algorithms. SEO is not a tricky process, but it always includes quality work. So if you are ready to face challenges, then start learning SEO today.

Social Media Marketing

SMM is the best use of social media platforms to promote your products or services using social media. It is a process to enhance traffic or attention to your business and brand. It is a strategy to drive new and unique visitors to a website. SMM helps a business to get reviews from customers. These online comments are really very helpful for new visitors. Social media optimization is most common with Facebook, Twitter, LinkedIn, and YouTube. If you feel excited to connect with the audience then be ready for social media marketing.

Social Media Optimization

Social media optimization is a technique to spread awareness about your brand, publication, company, art shop, and more. It includes video platforms like Youtube, social networking sites like Facebook, Twitter, as well as Social bookmarking sites like Stumble Upon, Reddit and much more. To build trust factor and authority these social media platforms are a backbone for any brand or business. Social media optimization is the optimization of your brand page and posts. You can also drive quality traffic via links on social media. So if you have the potential to connect effectively via social websites then why wait, begin now!

Web Analytics

Web analytics is the process of analyzing the behavior of users on a website. It is also helpful to know how users are showing their interest in your web pages. These web analytics tools encourage the owner to create a CRM analysis. In short, these tools are used for tracking. The main use of analytics tools is to observe behavior on the basis of demographics, social media, goals, conversion, and more. It is used to determine which page is most likely to be seen by your users. This can help to improve the ratio of revenue to marketing costs. Google Analytics, Adobe Analytics, and Bing Analytics are the most popular analysis tools. So it is time to sharpen your analytic skills.

The best part of a digital marketing career is that you can do your work anywhere, whether in a metro, coffee shop, at home or on a beach as well. You don’t need to be clocked in at an office or to disturb your daily routine. You can execute your work as per your comfort. So if your family situation doesn’t allow you to go out to work, then it is the right time to use your laptop in a more efficient manner.

More in our Home Business Series

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How to become a Yoga Teacher 

Top image via Pexels

First published here.

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