Parul Gulati: The Nish Hair Journey

Parul Gulati, a name that shines bright in Bollywood. But did you know the actor is an entrepreneur who started Nish Hair?

Gather around for a tale that’s as inspiring as it is relatable. In the spotlight today, we have Parul Gulati, a name that shines bright in Bollywood, but there’s more to her story than meets the eye.

Have you ever wondered what it’s like to step into the world of Bollywood and emerge not only as a successful actress but also as a thriving entrepreneur? Parul Gulati, a name that resonates with both the glitz of showbiz and the realm of business, has a story that’s as fascinating as it is inspiring.

Parul developed a strong inclination towards beauty and hair care at a young age. She decided to pursue her passion by enrolling in cosmetology courses and gaining practical experience by working at several salons and beauty parlours. Nevertheless, she quickly realized that the industry was predominantly controlled by well-established brands, leaving limited opportunities for newcomers.

Join us as we take a deep dive into the life of Parul Gulati, from her roots in Rohtak to the thriving enterprise of Nish Hair, and everything in between.

Parul Gulati, a talented actress in the Bollywood industry, has graced both the small and big screens with her remarkable performances. She made her mark in the Indian television world with roles in popular series like “P.O.W. – Bandi Yuddh Ke,” a critically acclaimed drama that explored the lives of prisoners of war, and “Yeh Pyaar Nahi Toh Kya Hai,” a romantic drama that captured hearts with its compelling narrative.

While in the world of cinema, Parul’s journey continued to shine. She appeared in notable films such as “Burrraahh,” a Punjabi action film, and “Zorawar,” where she shared the screen with Punjabi superstar Yo Yo Honey Singh. Her performances have showcased her versatility as an actress, earning her both critical acclaim and a dedicated fan base.

But her story doesn’t end with the spotlight; it takes an intriguing turn as she ventures into the world of entrepreneurship, founding “Nish Hair,” a business that has carved its niche in the market. Nish Hair provides affordable and high-quality hair extensions to women across India, addressing a widespread need and empowering women to embrace their beauty with confidence.

Parul Gulati in Mumbai

parul gulati

Never miss real stories from India's women.

Register Now

Parul Gulati, a name synonymous with Bollywood glamour today, had her beginnings in Rohtak, Haryana. Her journey from this small town to the bustling streets of Mumbai is a testament to her determination.

Moving to Mumbai in 2010 to pursue her acting career, Parul juggled between modelling, acting, and continuing her studies at Mumbai University. It was in this city of dreams that her aspirations began to take shape.

As she navigated the entertainment industry, Parul also kept her passion for beauty and hair care alive. She found herself exploring different aspects of the industry, from auditions to photo shoots, all while pursuing her education. Mumbai, with its vibrant and diverse culture, provided the perfect backdrop for her journey.

Knowing that success in the industry required more than just talent; Parul’s entry into the glitzy world of Bollywood was marked by hard work and perseverance.

In the midst of her acting career, Parul faced a pivotal moment when work became scarce, and self-doubt loomed large. During this time, she found herself trimming her own hair at home, a seemingly mundane act that would change the course of her life. In this bustling metropolis, Parul’s drive and determination started to intersect with her earlier interests. The result was a unique blend of experiences that ultimately led her to the exciting venture of “Nish Hair.”

How did Parul Gulati come up with the idea of Nish Hair?

It was an opportunity to shoot for a production house that first introduced Parul to the world of hair extensions. At first, she hesitated, but this encounter ignited a spark. Parul realized that the hair extensions available in the market were expensive and often unwieldy.

Recognizing a gap in the market, she decided to take matters into her own hands. It was this pivotal moment that fuelled her entrepreneurial spirit. With meticulous research and dedication, she set out to source premium human hair for her extensions and implement stringent quality control measures.

With her background in cosmetology and her first-hand experience in the entertainment industry, Parul set out to create hair extensions that were not only of top-notch quality but also affordable and user-friendly. She envisioned a brand that could cater to the diverse needs of individuals seeking premium hair solutions.

This vision led to the birth of “Nish Hair,” a brand that has since gained recognition for offering high-quality hair extensions that empower customers to enhance their natural beauty. Parul’s commitment to delivering exceptional products with transparency and affordability has been a driving force behind the rapid rise of her brand as a trusted and customer-centric brand in the beauty industry.

Shark Tank India and the journey forward

shark tank 2 nish hair

In 2016, Parul took a step further by participating in Shark Tank India’s Season 2. Armed with her innovative business idea, she sought INR 1 crore in funding in exchange for a modest 2% equity stake. Her pitch resonated with the sharks, Amit Jain, Vinita Singh, and Aman Gupta, who recognized the potential of Nish Hair.

The lockdown brought the film industry to a grinding halt, but it wasn’t a setback for Parul. Leveraging her strong social media presence, she transformed into an influencer. Her actor instincts knew how to sell, and she used this to effectively promote her product, reaching out to millions of viewers at a time with reels, videos and DIYs. Through platforms like Instagram and her own website, she successfully promoted Nish Hair, leading to monthly sales reaching into crores of rupees.

By the end of 2022, “Nish Hair” was raking in a whopping INR 1 crore in monthly sales, all without any external funding. Impressive, right? But what’s the secret sauce? Well, Nish Hair happens to be India’s very first online company dedicated to crafting high-quality hair extensions for women. Market hair extensions were expensive and inconvenient to obtain.

Parul established Nish Hair to address this gap in the market by offering top-notch, affordably priced hair extensions. Crafted from premium human hair, these extensions distinguish themselves from competing products and have garnered positive reviews from satisfied customers. Nish Hair’s products are available for purchase on the company’s official website and Amazon.

Journey of resilience and innovation

nish hair

Parul Gulati’s transition from Rohtak to Mumbai, from Bollywood stardom to entrepreneurial success with Nish Hair, is a testament to her unwavering spirit and business acumen. With Nish Hair, she’s not only addressed a crucial gap in the market but also empowered women to embrace their beauty and style with confidence.

As reported by The Indian Express, when a Reddit user inquired about how Parul came up with the idea to launch a hair extensions business, she responded, “I was watching ‘Keeping Up with the Kardashians,’ and I remember Khloe mentioning hair extensions. This was around 2016, I believe, and I thought to myself, ‘If I ever have my own business, it will definitely involve hair extensions.”

This journey underscores that dreams can be achieved through hard work, innovation, and the courage to venture beyond one’s comfort zone. Parul Gulati’s story is an inspiration to all, reminding us that we can break barriers, overcome challenges, and create new pathways to success.

So, here’s to Parul’s remarkable journey, a story of audacity and achievement, and a testament to the boundless possibilities that await when passion meets determination. Cheers to the stars within us all!

Recommended read:

Image source: Parul Gulati’s Social Media, edited on CanvaPro

Liked this post?

Join the 100000 women at Women's Web who get our weekly mailer and never miss out on our events, contests & best reads - you can also start sharing your own ideas and experiences with thousands of other women here!


About the Author

Suruchi Kumari

Hello! I am a feminist and an aspiring journalist. I'm all about dedicating myself to ensure unheard(ignored) and everyday stories of people find a regular place in your feed, through pen or mic; read more...

6 Posts | 5,167 Views

Stay updated with our Weekly Newsletter or Daily Summary - or both!

All Categories