Check out 16 Return-To-Work Programs In India For Ambitious Women Like You!
What are the advertisements trying to sell impressionable girls? That a woman's confidence is dependent upon her fairness cream? A letter calling this out.
What are the advertisements trying to sell impressionable girls? That a woman’s confidence is dependent upon her fairness cream? A letter calling this out.
Hey dear,
I know you are doing extraordinarily well in this world obsessed with skin colours. This letter is to thank you for being there with me right from my teenage years. I owe you a big thanks from my heart. I have always kept you in my dressing table drawer. You “help” my facial skin to hide its flaws when I touch up a bit with you and dress up for a party.
Since we share a years old relationship, I felt it is my duty to be honest with you and let nobody fool you.
Since a few days I have been watching you. You seem to be convinced by the TV advertisement where a dark complexioned girl is unsure about a decision. Remember the ad? She is confused whether to get a job first or to marry first, as a prospective groom awaits and her father convinces her to get married. Then she gets you and becomes fair which consequently gives her confidence to get a job first. Her face brims with self confidence and glows like a LED bulb.
That was it. They made you believe that you are no longer a polymerized tube filled with chemicals. That you are super powerful and can transform a woman inside out. Now I see your half empty crumpled body stretching straight in pride. But do you realize this ad can crumple the confidence of a girl and make her feel low about herself forever ? Think. How can your Alpha Hydroxy Acids, Vitamin A , vitamin C extracts define a woman?
Look, you are great inside a beauty kit. That’s your boundary. Just don’t have misconceptions about the women who use you.
Confidence comes from faith. Confidence comes from knowledge. In no way can confidence come from fairness!
Said advert ends on a silent note: Dark girls have two options – one, get married and two, use cream to become fair (!!). I would like to say to your beloved advertisers – you have two options: one, be creatively intelligent about ads without putting women down, and two, go to hell. You never know when the myths and trends reverse.
Published here earlier.
Image source: YouTube
I am a simple Indian woman who believes in strength of pen more than that of sword. I love to connect with people of different cultures and societies and learn their lifestyle. At a personal read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
Stay updated with our Weekly Newsletter or Daily Summary - or both!
Menopause is a reality in women's lives, so Indian workplaces need to gear up and address women's menopausal needs.
Picture this: A seasoned executive at the peak of her career suddenly grapples with hot flashes and sleep disturbances during important meetings. She also battles mood swings and cognitive changes, affecting her productivity and confidence. Eventually, she resigns from her job.
Fiction? Not really. The scenario above is a reality many women face as they navigate menopause while meeting their work responsibilities.
Menopause is the time when a woman stops menstruating. This natural condition marks the end of a woman’s reproductive years. The transition brings unique physical, emotional, and psychological changes for women.
Dr Nalini Parthasarathi, 79, based in Puducherry has dedicated 30 years of her life caring for people suffering from hemophilia.
It is amazing when a person turns personal adversity into a calling, and extends empathy to make a significant impact in the lives of other people. This has been the life’s journey of Dr Nalini Parthasarathi.
April 17 is World Hemophilia Day. Dr Nalini Parthasarathi, 79, based in Puducherry has dedicated 30 years of her life caring for people suffering from hemophilia. She was honoured with the Padma Shri in 2023.
Hemophilia is a condition where one or more clotting factor is absent leading to bleeding. Severe cases can be life-threatening.
Please enter your email address