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Marketers often use the feel-good-factor-magic of a really good session of shopping to increase sales, but it doesn't happen when shoppers have to deal with incompetent sales people.
Marketers often use the feel-good-factor-magic of a really good session of shopping to increase sales, but it doesn’t happen when shoppers have to deal with incompetent sales people.
It is often said that customer is the king! ‘It is the final end user who decides the success or failure of anything that is new in the market’. But is it really so? In reality, do we experience premier service? Are we treated as the final decision makers ? Is our experience valued?
But then, reality hits hard. What we see on paper, TV, and social media sites is glaringly different from what we experience in stores. Most of the times we do not enjoy a pleasant shopping experience because of the following reasons.
One, sales people often do not give you the space to look around. They can hover too close for comfort as you browse, be too helpful, suffocate you with choices and product detail.
Two, sales people can be very shrewd! With a single glance, they can make a snap judgement if you would be a potential customer or not.
Three, the don’t care attitude of many sales people! ‘Our timings are 9 to 6′ so I don’t care, if you have a question at 6:01’. Happens too often.
Four, sales people are often not equipped to explain the product details, often provide generic statements such as ‘fast moving’ , ‘ excellent product’, etc.
Five, an experience like this: You can window shop, as long as you are outside the window! You shop for less, you are wanted less! If your trolley is packed you get the royal service! ‘Madame ko mango juice dhedho’!
Sales personnel indirectly represent the brand. One negative spark can spread like a forest fire and bring down the brand image. It might sound trivial, or even entitled, but give it a thought! Being customers, expecting better treatment is not a privilege, its our right. After all, customer should be king!
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UP Boards Topper Prachi Nigam was trolled on social media for her facial hair; our obsession with appearance is harsh on young minds.
Prachi Nigam’s photo has been doing the rounds on social media for the right reasons. Well, scratch that- I wish the above statement were true. This 15-year-old girl should ideally be revelling in her spectacular achievement of scoring a whopping 98.05% and topping her tenth-grade boards. But oddly enough, along with her marks, it’s something else that garners more attention – her facial hair.
While the trolls are driving themselves giddy by mocking this girl who hasn’t even completed her school yet, the ones who are taking her side are going one step ahead – they are sharing her photoshopped pictures, sans the facial hair, looking nothing less than a celebrity with captions saying – “Prachi Nigam, ten years later”.
Doctors have already diagnosed her with PCOD in their comments, based on photographic evidence. While we have names for people shamed for their weight – body shaming, for their skin colour- racism, for their age- age shaming, for being a female- sexism, this category of shaming where one faces criticism for their appearance has no name. With that, it also has zero shame attached to it.
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