If you want to understand how to become better allies to people with disabilities, then join us at Embracing All Abilities: Including People with Disabilities at Work.
In a contemporary world, entrepreneurs like Shilpa Sharma who focus on artisans' craftsmanship and values are always appreciated.
Jaypore, the ethnic retail apparel store and e-commerce business, was cofounded by Shilpa Sharma and Puneet Chawla in 2012. While Shilpa Sharma is no longer associated with the business, and it was acquired in 2019 by the Aditya Birla Group, her work in establishing the brand has many learnings for entrepreneurs today.
Shilpa Sharma and Puneet Chawla, the duo, launched Jaypore in the USA just a month after founding it. Eventually, in January 2013, they launched Jaypore worldwide.
Shilpa Sharma with help of her co-workers had worked hard to preserve and provide the same quality and craftsmanship and ignited the idea of using local products to make you feel at home. The respect to quality and zeal to bring in diversity of designs to the globe, made ABFRL purchase the brand in 2019.
After the acquisition, Shilpa has been involved as a Mentor at Flourish, which is a global platform that envisions making conscious consumption an accessible lifestyle choice for consumers around the globe.
She is also working with two other ventures, Breakway and Mustard and is an advisor in the Bain Advisor Network.
One cannot ignore the paradigm shift that occurs when one leaves their safety net and takes a risk that could cost them a lot of money.
Even though Shilpa had a safety net and several experiences to rely on, she knew she had to take the risk. In an interview, she mentioned her feelings about leaving her job. She said:
“It meant getting away from the trappings of a secure paycheck and taking some leaps of faith.”
Thus, Sharma couldn’t ignore her gut telling her to embark on her entrepreneurial journey. So, at the height of her career, Shilpa Sharna left the cushy job and put on the hiking boots of entrepreneurship.
Success comes when one works twice as hard, and Shilpa Sharma knows what it is.
After graduating from Welingkar Institute of Management with a Master’s in Management Studies in 1989, Sharma had the opportunity to work at several companies.
She worked with brands like Cadbury, Marico and Fab India – before she quit her position as the Head of Product Development and Buying.
It was her previous experiences that helped her become a better entrepreneur. Sharma often mentioned how financial worries and performance anxiety tried to encapsulate her. But, she had one goal – to make Jaypore a global identity.
Despite the US launch in 2012, (and catering to a global audience), Shilpa Sharma stayed true to her roots. She focused on made-in-India products.
All of this came from Sharma’s idea of bringing a world a little closer together. Jaypore had made it a priority to discover the best designs from artisans pan-India.
An online apparel market is highly competitive – what had made Jaypore stand apart from other mediocre brands was its middle-ground.
While almost all brands mass provided apparel, only 20% catered to luxury products. So, that’s where Jaypore came in with high-quality products and formed a middle ground in the arena.
In an interview with Forbes India, Sharma had said:
“The Jaypore customer is older than those shopping on Jabong or Myntra and is not wooed by online sales. Our average ticket size is upwards of ₹4,000 compared to e-commerce industry standards in the region of ₹900-₹1,200.”
She had further added:
“When we started Jaypore, we were clear that it has to be a sticky and differentiated product proposition to be successful, else we would be deemed an also-ran.”
As a young girl, Shilpa loved art and artefacts. Moreover, she adored experimenting with watercolours. While this self-taught person was skilled in making oil paintings, her real love was watercolours.
Her love for creativity never faded, even when she ran a full-fledged company and even after taking up new roles. Today, her love for art has made her a board member of All India Artisans And Craftworkers Welfare Association.
Furthermore, to channel her creativity and focus on other things, Sharma handed over Jaypore to a strategic partner. Sharma is now nurturing her creative entrepreneurial projects.
In an interview with Coco and Jasmine, Sharma mentioned:
“I engage in consulting projects with Val-More, a strategic action advisory firm, and actively participate in the IIM Ahmedabad-led CCBP program for young entrepreneurs and the Young India Fellowship (YIF) at Ashoka University as a mentor.
A wealth of experience with the craft sector has enabled many interventions in design at the grassroots level, and I work with cluster initiatives committed to women empowerment and livelihood creation opportunities.”
Shilpa Sharma was born in a business family, so business was always something she always knew. Her curiosity took the best of her when she founded Jaypore.
Now, when she stepped back to focus on personalised projects, she managed to be the kid with ideas on the block.
Lastly, Sharma’s commendable work-life balance and a striking love of travel, leisure and painting are, as she calls it- cathartic!
Women's Web is an open platform that publishes a diversity of views. Individual posts do not necessarily represent the platform's views and opinions at all times. If you have a complementary or differing point of view, sign up and start sharing your views too!
I am a journalism student with a penchant for writing about women and social issues. I am an intersectional feminist and an aspiring journalist. I identify as she/her. read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
Stay updated with our Weekly Newsletter or Daily Summary - or both!
What I loved was how there is so much in the movie of the SRK we have known, and also a totally new star. The gestures, the smile, the wit and the charisma are all too familiar, but you also witness a rawness, an edginess.
When a movie that got the entire nation in a twist – for the right and wrong reasons – hits the theatres, there is bound to be noise. From ‘I am going to watch it – first day first show’ to ‘Boycott the movie and make it a flop’, social media has been a furore of posts.
Let me get one thing straight here – I did not watch Pathaan to make a statement or to simply rebel as people would put it. I went to watch it for the sheer pleasure of witnessing my favourite superstar in all his glory being what he is best at being – his magnificent self. Because when it comes to screen presence, he burns it, melts it and then resurrects it as well like no other. Because when it comes to style and passion, he owns it like a boss. Because SRK is, in a way, my last connecting point to the girl that I once was. Though I have evolved into so many more things over the years, I don’t think I am ready to let go of that girl fully yet.
There is no elephant in the room really here because it’s a fact that Bollywood has a lot of cleaning up to do. Calling out on all the problematic aspects of the industry is important and in doing that, maintaining objectivity is also equally imperative. I went for Pathaan for entertainment and got more than I had hoped for. It is a clever, slick, witty, brilliantly packaged action movie that delivers what it promises to. Logic definitely goes flying out of the window at times and some scenes will make you go ‘kuch bhi’ , but the screenplay clearly reminds you that you knew all along what you were in for. The action sequences are lavish and someone like me who is not exactly a fan of this genre was also mind blown.
Recent footage of her coming out of an airport had comments preaching karma and its cruel ways, that Samantha "deserved her illness" because she filed for divorce.
Samantha Ruth Prabhu fell from being the public’s sweetheart to a villain overnight because she filed for divorce. The actress was struck with myositis post divorce, much to the joy of certain groups (read sexist) in our society.
A troll responded to Samantha’s tweet, “Women Rising!!” by adding to it “just to fall”. She replied, “Getting back up makes it all the more sweeter, my friend.”
Here’s another insensitive tweet by BuzZ Basket showing fake concern for her autoimmune disease. “Feeling sad for Samantha, she lost all her charm and glow. When everyone thought she came out of divorce strongly and her professional life was seeing heights, myositis hit her badly, making her weak again.” Samantha responded, “I pray you never have to go through months of treatment and medication like I did. And here’s some love from me to add to your glow.”
Please enter your email address