Meet Veenus Wadhwa Katyal, Founder Of Orobi Consumer Products Pvt. Ltd. Says, “Believe In Yourself!”

Orobi founder Veenus Wadhwa Katyal says, finding a good support system in the form of family and friends can be a catalyst for the business.

Excerpts from an interview with Veenus Wadhwa Katyal, founder of Orobi Consumer Products Pvt. Ltd. that provides you the best range of bath soaps, beauty soap, handmade soaps, herbal soaps & medicated soap with effective & timely delivery.

When did you start Orobi Consumer Products Pvt. Ltd. and what was the intention?

Over the last few years, I had been toying with the idea of leaving my cushy corporate job, getting out of my comfort zone and doing something meaningful. I finally decided to take the plunge in 2020.

I was looking to create a solution to a problem that I had been facing in my own home. I am a pet parent and a cleanliness freak, but I realised there aren’t any good eco-friendly home hygiene products in the market to choose from.

Most of them have chemicals that are hazardous to the environment, besides causing allergies in pets and kids. Tierra was born out of my passion for sustainability, my obsession with cleanliness and the need to find purpose in my everyday routine.

What was the biggest challenge you faced in starting the company?

In creating Tierra, the idea was to have home hygiene solutions that are plant-based and eco-friendly, but just having a worthy goal is not enough; one also has to have a deep understanding of the formulation and the processes involved. So, creating the product itself was the biggest challenge.

That was the time I got some experts/mentors on board to dispense technical and scientific advice. After months of brainstorming and hard work, we were able to crack the formula and come up with solutions that were in line with our green goals.

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What is the biggest mistake you made while starting your company in the initial few years?

In the first few months, I got into the you-have-to-spend-money-to-make-money mindset and ended up burning a lot of cash. As a bootstrapped business I feel I should have been a tad wiser with the spending. But with time I have learned to keep a check on my expenses and finances and spend enough, without going overboard.

If there was one thing you could advise to a budding woman entrepreneur, what would it be?

Being able to overcome self-doubt is a necessary trait for all entrepreneurs, but more so for women. Women need to believe in themselves and overcome their fears.

Finding a good support system in the form of family and friends can be a catalyst for the business. They must understand that they are not alone in their struggle.

Today, there are several resources available to help them get through the entrepreneurial grind. At the end of the day, there are immeasurable rewards that come with building your successful venture.

(Women’s Web, in collaboration with HEN India, will present a series of interviews with women entrepreneurs. ‘HEN- Her Entrepreneurial Network’ is a community of Indian Women Entrepreneurs, connected by a vision to inspire, inform and support each other.)

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Pragati Adhikari

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