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Founder Of Earthy Hues, Bhavana Shah Believes In ‘I Can & I Will!’

Bhavana Shah of Earthy Hues says, "One should be flexible to innovate, diversify and adapt as per the times and shifts in consumer behaviour."

Excerpts from an interview with the founder of Earthy Hues tours, Bhavana Shah. With her company you can explore the different colours of nature like a free soul.

When did you start Earthy Hues and what was the intention?

In the words of Bhavana Shah, Founder Of Earthy Hues tours –

Earthy Hues was established in Aug 2019 to promote nature tourism with a difference – explore the different colours of nature like a free soul.

We endeavour to showcase the beauty of nature and all that it has to offer. We do that by designing enticing holidays and safaris to less explored destinations because-

  • In today’s fast-paced lives where everyone is constantly trying to chase professional growth and financial security, we tend to forget who we are, what we like and what we don’t, and what tickles our funny bone.
  • It is very important to rejuvenate our tired souls and get a respite from the noise and hustles and bustles.
  • Travelling to offbeat destinations helps us connect with nature and with ourselves. Something we all need now! Soaking up in the sun, enjoying the gentle breeze, the chirping of the birds, the flowing of the streams. Experiences like this can remove the stress lines on our forehead.
  • Spending time with the locals- listening to their stories, relishing the local food, learning their language, and a sneak peek into their lives is a heart-warming experience that encourages self-reflection.
  • We want to create memorable holiday experiences for our guests that are immersive and can create environmental awareness, respect, and appreciation for Nature.

What was the biggest challenge you faced in starting the company?

Reaching out to the right audience- evolved travelers who have the flair for less explored destinations, and experiential travel, and understand the importance of responsible tourism

What is the biggest mistake you made while starting your company in the initial few years?

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The thing I’ve learned is that you should always be prepared for any eventuality. I think most entrepreneurs start their businesses starry-eyed.

We were travel-struck/passionate about work but did not have a Plan B. We made some good early progress and just as things started picking up, the COVID-19 pandemic struck.

With a travel ban in effect globally, we got into problems operationally and financially. Not to mention the additional hurdle of operational expenses we incurred.

Things like these might keep on happening but one should be flexible to innovate, diversify and adapt as per the times and shifts in consumer behaviour.

If there was one thing you could advise to a budding woman entrepreneur, what would it be?

The belief in yourself that ‘I can and I will!’

You may come across many obstacles or distractions on the way, don’t get carried away by them rather remind yourself that your vision is much bigger than them and these roadblocks can’t deviate you from the path.

(Women’s Web, in collaboration with HEN India, will present a series of interviews with women entrepreneurs. ‘HEN- Her Entrepreneurial Network’ is a community of Indian Women Entrepreneurs, connected by a vision to inspire, inform and support each other.)

Image source: earthyhues.com/LinkedIn

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