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Bhavana Shah of Earthy Hues says, "One should be flexible to innovate, diversify and adapt as per the times and shifts in consumer behaviour."
Excerpts from an interview with the founder of Earthy Hues tours, Bhavana Shah. With her company you can explore the different colours of nature like a free soul.
When did you start Earthy Hues and what was the intention?
In the words of Bhavana Shah, Founder Of Earthy Hues tours –
Earthy Hues was established in Aug 2019 to promote nature tourism with a difference – explore the different colours of nature like a free soul.
We endeavour to showcase the beauty of nature and all that it has to offer. We do that by designing enticing holidays and safaris to less explored destinations because-
What was the biggest challenge you faced in starting the company?
Reaching out to the right audience- evolved travelers who have the flair for less explored destinations, and experiential travel, and understand the importance of responsible tourism
What is the biggest mistake you made while starting your company in the initial few years?
The thing I’ve learned is that you should always be prepared for any eventuality. I think most entrepreneurs start their businesses starry-eyed.
We were travel-struck/passionate about work but did not have a Plan B. We made some good early progress and just as things started picking up, the COVID-19 pandemic struck.
With a travel ban in effect globally, we got into problems operationally and financially. Not to mention the additional hurdle of operational expenses we incurred.
Things like these might keep on happening but one should be flexible to innovate, diversify and adapt as per the times and shifts in consumer behaviour.
If there was one thing you could advise to a budding woman entrepreneur, what would it be?
The belief in yourself that ‘I can and I will!’
You may come across many obstacles or distractions on the way, don’t get carried away by them rather remind yourself that your vision is much bigger than them and these roadblocks can’t deviate you from the path.
(Women’s Web, in collaboration with HEN India, will present a series of interviews with women entrepreneurs. ‘HEN- Her Entrepreneurial Network’ is a community of Indian Women Entrepreneurs, connected by a vision to inspire, inform and support each other.)
Image source: earthyhues.com/LinkedIn
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People say that women are the greatest enemies of women. I vehemently disagree. It is the patriarchal mindset that makes women believe in the wrong ideology.
The entire world celebrates International Women’s Day on March 8, 2024. It should be a joyful day, but unfortunately, not all women are entitled to this privilege, as violence against women is at its peak. The experience of oppression pushes many women to choose freedom. As far as patriotism is concerned, feminism is not a cup of tea in this society.
What happens when a woman decides to stand up for herself? Does this world easily accept the decisions of women in this society? What inspires them to be free of the clutches of the oppression that women have faced for ages? Most of the time, women do not get the chance to decide for themselves. Their lives are always at the mercy of someone, which can be their parents, siblings, husband, or children.
In some cases, women do not feel the need to make any decisions. They are taught to obey the patriarchal system, which makes them believe that they are right. In my family, I was never taught to make decisions on my own. It was always my parents who bought dresses and all that I needed.
14 years after her last feature film Dhobi Ghat, storyteller extraordinaire comes up with her new film, Laapataa Ladies, a must watch.
*Some spoilers alert*
Every religion around the world dictates terms to women. The onus is always on women to be ‘modest’ and cover their faces and bodies so men can’t be “tempted”, rather than on men to keep their eyes where they belong and behave like civilized beings. So much so that even rape has been excused on the grounds of women eating chowmein or ‘men will be men’. I think the best Hindi movie retort to this unwanted advice on ‘akeli ladki khuli tijori ki tarah hoti hai’ (an alone woman is like an open jewellery box) came from Geet in Jab We Met – Kya aap gyan dene ke paise lete hain kyonki chillar nahin hain mere paas.
The premise of Laapataa Ladies is beautifully simple – two brides clad in the ghunghat that covers their identity get mixed up on a train. Within this Russian Doll, you get a comedy of errors, a story of getting lost, a commentary on patriarchy’s attitude towards women, a mystery, and a tale of finding oneself, all in one. Done with a mostly light touch that has you laughing and nodding along.
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