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Mukta Bahrani, founder & director of The Better Zone knew what motivated her. She knew what would keep her moving ahead on this journey!
Excerpts from an interview with Mukta Bahrani, founder & director of The Better Zone, that ‘helps you become the best version of yourself!’
When did you start The Better Zone and what was the intention?
In the words of Mukta Bahrani, founder & director of The Better Zone –
I started my company in 2017 to help people in building their confidence, self-esteem, their soft skills and to enhance their brand.
People focus a lot on their hard skills, but not on their soft skills, missing out on some amazing opportunities. I wanted to guide people in developing these skills, their personalities and Interpersonal skills.
I associate with companies as well as individuals and customize programs for them to give them the best!
What was the biggest challenge you faced in starting the company?
I was alone and was going to quit my corporate job for something uncertain. I had no team, no strategy, no funds, no guidance, and no coach. It was just me and my talent, skills and determination.
Freelancing takes time, patience and hard work, but this was something I loved to do, and it helps people become better, successful, and happier in their personal and professional life.
That was my motivation, and I knew that will keep driving me to enhance more and more lives.
What is the biggest mistake you made while starting your company in the initial few years?
My mistake was that I tried to do it alone, right from content creation, to business development, and marketing to actual training delivery, it was all me. And that made everything so difficult.
It is only now that I’m in the process of forming a team.
If there was one thing you could advise to a budding woman entrepreneur, what would it be?
There will be times when you’re unsure, and people might demotivate you but believe in yourself.
Be practical, but be a visionary, and know your ‘why’. It will drive you to go forward, and make your beautiful journey possible!
You might fall, but don’t give up. Rise again, and shine again!
(Women’s Web, in collaboration with HEN India, will present a series of interviews with women entrepreneurs. ‘HEN- Her Entrepreneurial Network’ is a community of Indian Women Entrepreneurs, connected by a vision to inspire, inform and support each other.)
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Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
Neena grew up in a home where both her parents worked together in tandem to keep the house up and running. She had a blissful childhood in her modest two-room house. The house was small but every nook and cranny gave her memories of a lifetime. Neena’s young heart imagined that her life would follow the same cheerful course. But how wrong she was!
When she was sixteen, the catastrophic clutches of destiny snatched away her parents. They passed away in a road accident and Neena was devastated. Relatives thronged her now gloomy house and soon it was decided that she should be married off.
Women today don’t want to be in a partnership that complicates their lives further. They need an equal partner with whom they can figure out life as a team, playing by each other’s strengths.
We all are familiar with that one annoying aunty who is more interested in our marital status than in the dessert counter at a wedding. But these aunties have somehow become obsolete now. Now they are replaced by men we have in our lives. Friends, family, and even work colleagues. It’s the men who are worried about why we are not saying yes to one among their clans. What is wrong with us? Aren’t we scared of dying alone? Like them?
A recent interaction with a guy friend of mine turned sour when he lectured me about how I would regret not getting married at the right time. He lectured that every event in our lives needs to be completed within a certain timeframe set by society else we are doomed. I wasn’t angry. I was just disappointed to realize that annoying aunties are rapidly doubling in our society. And they don’t just appear at weddings or family functions anymore. They are everywhere. They are the real pandemic.
Let’s examine this a little closer.
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