#CelebrateingtheRainbow at the workplace – share your stories of Pride!
What did HUL achieve by replacing the word 'Fair' with 'Glow'? Indian women come in all skin tones, and maybe it's high time the messaging for all the cosmetic products changes.
What did HUL achieve by replacing the word ‘Fair’ with ‘Glow’? Indian women come in all skin tones, and maybe it’s high time the messaging for all the cosmetic products changes.
This whole hullabaloo about HUL renaming the word ‘Fair’ with the word ‘Glow’ for its money-spinning product ‘Fair & Lovely’ is unwarranted and frankly spells doom for the millions of people whose confidence comes from comparing skin tones and heaving a sigh of relief when theirs comes off lighter. Nobody is sparing a thought for these souls who propel themselves to success solely on the basis of this distinction.
Indian women of the current generation and all previous generations have held on to the fact that a fairer skin tone was a trump card that you pull out of the bag when all other things were equal.
I remember a conversation with a Sindhi friend of mine with skin as white as milk, sadly shaking her head when the size zero fad was becoming the rage.
She said and I quote: “Before, in my mother’s time even if you were a ball of maida it would do, now the maida ball has to be shaped like a figure 8.” We both burst out laughing but I’m sure that if I meet her today she would say “Now the shapely figure 8 maida is required to glow? What next? They need to produce electricity? ….where does it all end?”
Renaming of the word ‘Fair’ seems unnecessary when the underlying message and the ingredients remain the same. ‘Glow & Lovely’ just seems like a covert operation name’ instead they can name it ‘Sunny & Lovely’.
Nothing is ‘whiter’ than the sun so the messaging that you will turn blindingly fair will be crystal clear. No need for a shade card with this name and all the other horrendous ads that ‘Fair & Lovely’ came with. Just rope in Sunny Leone, and you can even withdraw your brother product – the ‘Glow & Handsome’ cream, as you can cover your entire customer base with just one ad and one cream.
But jokes apart, we all know ‘A rose by any other name would smell just as sweet’. Therefore a whitening cream by another name would always work on doing just that – white-washing.
The demand for a brighter skin tone will continue, and you cannot blame women who pounce on the latest whitening creams to give them an (perceived) edge in these competitive times.
Maybe HUL can remove the ‘Lovely’ from ‘Fair & Lovely” and just keep it ‘Fair’. Now that would be fair messaging – simple and honest! Equating ‘Lovely’ with the word ‘Fair’ is what is more offensive than the word ‘Fair’ itself.
Indian women come in all skin tones, and maybe it’s high time the messaging for all the cosmetic products changes. Crappy advertising is more to blame than the product itself. Leave it to the woman to choose what hue she wants, and trust her to make the right choice.
Images source: still from the films Bala and Dum Laga Ke Haisha
Roopa Prabhakar describes herself as a mother, a working woman, a closet feminist and blogger. read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
Stay updated with our Weekly Newsletter or Daily Summary - or both!
Can you believe this bloke compelled me to wear only saris - full time at home- till the eighth month of my pregnancy?! The excessive heat coupled with humidity made my life miserable.
Recently when I browsed an interesting post by a fellow author on this very forum I had a sense of déjà vu. She describes the absolutely unnecessary hullabaloo over ladies donning nighties and /or dupatta –less suits.
I wish to narrate how I was in dire straits so far wearing a ‘nightie’ was concerned.
I lived in my ultra orthodox sasural under constant surveillance of two moral guardians (read Taliban) in the shape of the husband’s mom and dad. The mom was unschooled and dim-witted while the dad was a medical practitioner. But he out-Heroded the Herod in orthodoxy.
My supervisor introduced me as a valuable member of the team, emphasizing my skills and contributions rather than focusing on my gender identity. This simple act set the tone for my experience in the workplace.
As a transwoman navigating the corporate world, I had encountered my fair share of discrimination and challenges. Transitioning without the support of my parents and having limited friendships in my personal life made the journey difficult and lonely. However, when I stepped into the office, something remarkable happened, I left behind the stress and negativity, embracing a space where I could truly be myself.
Joining the marketing team as a graphic designer, I was initially apprehensive about how my colleagues would react to my gender identity. But to my surprise, the atmosphere was welcoming and respectful from day one. My supervisor, Sarah, introduced me as a valuable member of the team, emphasizing my skills and contributions rather than focusing on my gender identity. This simple act set the tone for my experience in the workplace.
As I settled into my role, I discovered that my colleagues went out of their way to make me feel comfortable and included. They consistently used my correct name and pronouns, creating an environment where I could be authentically me. Being an introvert, making friends wasn’t always easy for me, but within this workplace, I found a supportive community that embraced me for who I truly am. The workplace became a haven where I could escape the stresses of my personal life and focus on my professional growth.
Please enter your email address