Check out these 8 Government Loan Schemes That You Can Benefit From As A Woman In Business.
Building a luxury skincare business is no child's play. However, for Srividya, that is how the idea developed- while making bath-time fun for her son!
Building a luxury skincare business is no child’s play. However, for Srividya, that is how the idea developed- while making bath-time fun for her son!
Bubbly, effervescent, and never one to shy away from a discussion about skincare, Srividya is a business owner former model and makeup artist. Growing up, she was surrounded by her father’s Ayurvedic practice and her mother’s love for fancy skincare.
When her new-born son was fighting eczema and Srividya realised how difficult it was to find good products, her brand was born! She used her knowledge to combine the best of luxury beauty and Ayurveda with her stint in the beauty business and natural instincts to launch Vidzeal. The simple gesture of making bath-time safe and fun for her son, helped her embark on her entrepreneurial journey in luxury skincare.
Today, Vidzeal sells a range of hand-crafted soaps, scrubs, body butter, healing lotions, serums, and more. As for skincare tips, she swears by the three easy to remember rules – scrub for circulation, masks for supplement and body butter to replenish the moisture.
She believes women who want to start a business need to trust their instincts and go right ahead. “If creating is where your strength lies, do it! Get help when faced with blank spots. Know what you are good at and work on them. Delegate tasks that you are not so good at, but still need to be done for the business, to someone willing to do so for a price,” she says.
Commenting on her journey, she says it is difficult to gain the trust of people when you sell via an online model. Her clients often trust her instincts and make decisions based on what they see over a screen without touching, feeling, or smelling the products.
However, the compliments and feedback are entirely worth it, she adds. And jokingly recollects how a client said that her sex life improved after using Vidzeal’s liquid gold serum!
She says her products stand out thanks to three things- ingredients, process, and blends! “I make all products by hand, based on clients’ skin needs, preferences, and lifestyle. This customised approach is missing in the commercial space- filled with mass-produced goods. I spend the right amount of time understanding the client’s preferences. It’s like building a unique relationship with people’s skin and learning to feed it appropriately.”
Your products are often a blend of natural butter and essential oils – why is it so crucial for us to use essential oils on our skin? What is your favourite essential oil?
Essential oils are ‘essential’ in the sense that they contain the ‘essence of’ the plant fragrance. They give life to the butter and oils. The perfect blend of oils can induce a mood by inhalation.
There are mood receptors in our brain that respond to different types of scents. Moods can be altered by a prescribed blend of essential oils. I am a massive fan of Myrrh, Frankincense, and Lotus essential oils. Besides being gifts worthy for Jesus in the Gospel, Myrrh and Frankincense have properties that make them the one-stop-shop for healing surface-level scars!
How has COVID-19 affected your business?
COVID has put our business to a standstill! This is not because of a change in skin needs but because of a lack of transport. The only thing that changed is that I am unable to courier products.
Once the lockdown is over and services resume, I will have a whole lot of respect and love for the entire system that enables us to do the things we want to do. I reckon people will want to stock up instead of trusting impulse for last-minute orders.
What is one piece of advice that someone has given you in your life that you will cherish forever?
Tough one! I’m known to never take advice. But if I were to really think, it will have to be my 4-year-old son suggesting “Mama, eat some food, you’ll feel better.”
Vidzeal products can be ordered through their Instagram page.
Picture credits: The author and the interviewee
Women's Web is an open platform that publishes a diversity of views. Individual posts do not necessarily represent the platform's views and opinions at all times. If you have a complementary or differing point of view, sign up and start sharing your views too!
A marketing graduate from the Indian School Of Business, Nandhitha is passionate about writing. She loves to write about the world around her and also enjoys dabbling with fiction/poetry. read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
Stay updated with our Weekly Newsletter or Daily Summary - or both!
Mostly Normal is a book of innocence, longing, filial love, angst and acceptance, encapsulating a gamut of human emotions within its lightweight edifice. The book touches the human heart and will stay with you.
Some books enthral you till the last page, and then there are those that you stop reading after turning a few pages. Some books are a one-time read, while you carry some books with you long after you have read them. Then, once in a while, a book hits you so close to home that you find it difficult to slot into any category.
I will put Priyadeep Kaur’s Mostly Normal (BookSoul Reads, 2022) in this last bracket.
At a little less than hundred pages, Mostly Normal is a testimony of the power of words to inspire, irrespective of their length.
Most women do not get to live their lives the way they want, on their own terms. So why should they be tied down in their old age?
Every morning, while dropping the kids at the bus stop, I find a grandfather waiting with his granddaughter. I see him again when I fetch the kids. This has been the pattern for the last few years.
He is seen actively participating in his granddaughter’s activities, from morning and evening walks to attending her parent-teachers meeting, sending her for extracurricular activities to even planning her birthday party. He is admired by all. He is appreciated for making himself useful in his old age. People rave that the doting grandfather is doing his duty towards his children and grandchildren. The much-admired grandfather is also a widower, having lost his wife years ago to chronic disease. It’s also to be noted that both his son and daughter-in-law are working parents.
Every day, the onlookers appreciate his sense of duty and dedication. They say that this is how the elderly should keep themselves occupied. They should bring up their grandchildren while their children go off to work.
Please enter your email address