#CelebrateingtheRainbow at the workplace – share your stories of Pride!
Indian society's obsession with fair skin shows up also as an obsession with light skinned models who are nothing like the people who are targeted.
Indian society’s obsession with fair skin shows up also as an obsession with light skinned models who are nothing like the people who are targeted.
Commuting in Bangalore and using public transport can be a particularly enlightening experience as I have been discovering for some time now.
You get to see a spectrum of the latest fashion trends, you get to innocently eavesdrop on the conversation of two ‘North Indian’ twenty-somethings having their inner laughter club set on a volcanic eruption by a ridiculously catchy Kannada song from the 80s. You get to experience something like feminist pride, watching the frail looking lady conductor make her way through the narrow gangway, yelling “ticketa!” and mercilessly elbowing any man or woman who happens to be in her way at that precise point of time.
So it is hardly a surprise that you look out of the transparent windows and at the world of hoardings and print advertisements that are busy passing you by, as you pass by it. But, this particular evening, taking advantage of the rather empty bus, I decided to indulge in some extended Bangalore window darshan.
What was most striking was the sheer reduction in the number of trees and the dramatic increase in the constructions. But, you don’t need me to tell that, do you?
So moving on, I decided to focus on the tall wide hoardings printed by machines one of my ex-employers manufactured, and the shiny posters displayed by individual stores. The hoardings were most certainly for what? Constructions of course! And is that even surprising?
I took my time to read the names, the catchy taglines that indicated how much of a loser I was to not be living in a row-house/villa/apartment/spacious 4BHK/whatever-else-it-was. Sigh. I also paid attention to the exotica that was ascribed to many of these constructions. Spanish villa, Mexican row-houses. Italian cottages…But what caught my attention the most and for the longest time was how almost every human shown to live in those ad-houses was a foreigner, with the perfectly groomed hair, perfectly angular face, a lean fit body, and the kind of clothes you would hardly see on the body of an average Indian man or woman. Even the two picture perfect children belonged to an American sitcom of the 90s.
I did not give up. Maybe the glossy posters of all our ‘local’ stores would be different. Maybe at least they would represent the customer base they were targeting. But barring an exception or three, I was (dis)heartened to see the same display of light skinned perfection. It was as if those posters were a beacon of contradiction, mocking you and at the same time welcoming you into the world hidden behind them.
What does all of this mean? Has urbanization even taken us farther away from our own physicality? Or it is only a manifestation of our insecurities that are finally laying themselves bare on every fabric of our existence? Even the fact that a ‘low cost and affordable’ housing project glamourized its advertisements by featuring people who are nothing like the people they possibly meant to target, indicates how we have set aside our identities and traded them for our aspirations.
I wonder what our future generations will see with this, see in this. The thought is terrifying really.
Image source: pixabay
Writer and technologist currently based out of Bangalore read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
Stay updated with our Weekly Newsletter or Daily Summary - or both!
Can you believe this bloke compelled me to wear only saris - full time at home- till the eighth month of my pregnancy?! The excessive heat coupled with humidity made my life miserable.
Recently when I browsed an interesting post by a fellow author on this very forum I had a sense of déjà vu. She describes the absolutely unnecessary hullabaloo over ladies donning nighties and /or dupatta –less suits.
I wish to narrate how I was in dire straits so far wearing a ‘nightie’ was concerned.
I lived in my ultra orthodox sasural under constant surveillance of two moral guardians (read Taliban) in the shape of the husband’s mom and dad. The mom was unschooled and dim-witted while the dad was a medical practitioner. But he out-Heroded the Herod in orthodoxy.
My supervisor introduced me as a valuable member of the team, emphasizing my skills and contributions rather than focusing on my gender identity. This simple act set the tone for my experience in the workplace.
As a transwoman navigating the corporate world, I had encountered my fair share of discrimination and challenges. Transitioning without the support of my parents and having limited friendships in my personal life made the journey difficult and lonely. However, when I stepped into the office, something remarkable happened, I left behind the stress and negativity, embracing a space where I could truly be myself.
Joining the marketing team as a graphic designer, I was initially apprehensive about how my colleagues would react to my gender identity. But to my surprise, the atmosphere was welcoming and respectful from day one. My supervisor, Sarah, introduced me as a valuable member of the team, emphasizing my skills and contributions rather than focusing on my gender identity. This simple act set the tone for my experience in the workplace.
As I settled into my role, I discovered that my colleagues went out of their way to make me feel comfortable and included. They consistently used my correct name and pronouns, creating an environment where I could be authentically me. Being an introvert, making friends wasn’t always easy for me, but within this workplace, I found a supportive community that embraced me for who I truly am. The workplace became a haven where I could escape the stresses of my personal life and focus on my professional growth.
Please enter your email address