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The new Vicks ad touches two burning issues in India - adoption and transgender rights. A heart-warming ad that will leave you seeking for answers.
The new Vicks ad touches two burning issues in India – adoption and transgender rights. A heart-warming ad that will leave you seeking for answers.
“Parenthood requires love not DNA”
Adoption in India is still a taboo subject that couples often resort to if they cannot have a child biologically. As much as we would like to believe that we live in an educated and progressive society, sadly this is the glaring truth that cannot be ignored.
The new Vicks ad titled #TouchOfCare is a heart-warming ad based on the true story of Gauri Sawant, a transgender and an activist, who adopts orphaned Gayatri and fights the social stigma to raise her as her own child. The video touches two key social issues in India – adoption and transgender rights.
The 3 minutes video revolves around Gayatri who loses her biological mother and is adopted by Gauri Sawant and becomes Gayatri’s ‘mummy‘.
Gauri loves Gayatri very much and makes sure to give her daughter a better life and a respectable career. She sends her away to boarding school to keep her away from witnessing the atrocities she is forced to endure everyday as a transgender.
Gauri wants her daughter to become a doctor but Gayatri does not want to become a doctor. The video ends with a powerful and thought provoking message from Gayatri that will leave the viewers seeking for answers – “My Civics book says that everyone is entitled to basic rights. Then why is my ‘mummy’ denied them? That’s why I want to become a lawyer, not a doctor.”
If you haven’t watched the #TouchOfCare video yet, watch it here and don’t forget to share it.
Image: You Tube
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Tripti Dimri had completely won everyone over with her performance in Bulbbul. so there is a great deal riding on her new Netflix film Qala.
Netflix’ latest release, Qala (2022) is Tripti Dimri’s second collaboration with Anvita Dutt and Clean Slate Filmz after Bulbbul (2020). Her performance was applauded in 2020 with Bulbbul’s character becoming well known in most Indian households.
Thus, the audiences certainly had high expectations from Qala, a film that portrays a protagonist who suffers from schizophrenia and post-traumatic stress disorder, in terms of what Dimri, Dutt and Clean Slate Filmz would together deliver.
Does Qala match up to Bulbbul?
A few Bangalore schools recently did a search of students' bags for mobile phones that are banned inside, and were shocked to find condoms, oral contraceptives, cigarettes, etc.
When schools in Bangalore conducted surprise checks of the bags of students to see if they were bringing cell phones to school, they were in for a nasty surprise.
As this report in the Deccan Herald says, “In addition to cell phones, they found condoms, oral contraceptives, cigarettes, lighters and whiteners in the bags of students of grades 8, 9 and 10. To their credit, the school authorities handled the situation with maturity- instead of suspending the students, they informed the parents and/ or guardians and advised them to seek counselling for their wards.”
People are, understandably shocked to find out that adolescents in the age group 12 to 15 years are potentially indulging in sexual intercourse. People largely fall into four camps–
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