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The new Vicks ad touches two burning issues in India - adoption and transgender rights. A heart-warming ad that will leave you seeking for answers.
The new Vicks ad touches two burning issues in India – adoption and transgender rights. A heart-warming ad that will leave you seeking for answers.
“Parenthood requires love not DNA”
Adoption in India is still a taboo subject that couples often resort to if they cannot have a child biologically. As much as we would like to believe that we live in an educated and progressive society, sadly this is the glaring truth that cannot be ignored.
The new Vicks ad titled #TouchOfCare is a heart-warming ad based on the true story of Gauri Sawant, a transgender and an activist, who adopts orphaned Gayatri and fights the social stigma to raise her as her own child. The video touches two key social issues in India – adoption and transgender rights.
The 3 minutes video revolves around Gayatri who loses her biological mother and is adopted by Gauri Sawant and becomes Gayatri’s ‘mummy‘.
Gauri loves Gayatri very much and makes sure to give her daughter a better life and a respectable career. She sends her away to boarding school to keep her away from witnessing the atrocities she is forced to endure everyday as a transgender.
Gauri wants her daughter to become a doctor but Gayatri does not want to become a doctor. The video ends with a powerful and thought provoking message from Gayatri that will leave the viewers seeking for answers – “My Civics book says that everyone is entitled to basic rights. Then why is my ‘mummy’ denied them? That’s why I want to become a lawyer, not a doctor.”
If you haven’t watched the #TouchOfCare video yet, watch it here and don’t forget to share it.
Image: You Tube
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UP Boards Topper Prachi Nigam was trolled on social media for her facial hair; our obsession with appearance is harsh on young minds.
Prachi Nigam’s photo has been doing the rounds on social media for the right reasons. Well, scratch that- I wish the above statement were true. This 15-year-old girl should ideally be revelling in her spectacular achievement of scoring a whopping 98.05% and topping her tenth-grade boards. But oddly enough, along with her marks, it’s something else that garners more attention – her facial hair.
While the trolls are driving themselves giddy by mocking this girl who hasn’t even completed her school yet, the ones who are taking her side are going one step ahead – they are sharing her photoshopped pictures, sans the facial hair, looking nothing less than a celebrity with captions saying – “Prachi Nigam, ten years later”.
Doctors have already diagnosed her with PCOD in their comments, based on photographic evidence. While we have names for people shamed for their weight – body shaming, for their skin colour- racism, for their age- age shaming, for being a female- sexism, this category of shaming where one faces criticism for their appearance has no name. With that, it also has zero shame attached to it.
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