Starting A New Business? 7 Key Points To Keep In Mind.
Sugandha Sukrutaraj talks about AMBA, a powerful, sustainable answer to the socio-economic needs of Indians challenged by autism.
What is a sustainable model that can help 35 million Indians lead empowered lives? Sugandha Sukrutaraj talks about AMBA, a powerful answer to the needs of India’s intellectually challenged.
AMBA is a business that employs over 60 intellectually challenged people to do back office work for other large businesses. It was founded with a vision to train, employ, and financially empower people with intellectual disabilities. And it has made a brilliant start in this direction, thanks to the Founder, Sugandha Sukrutaraj.
A typical working day at the AMBA office starts at 10 am, with the sound of phones ringing, keyboards ticking, and people talking. But what makes this organization truly unique is the fact that all of AMBA’s employees are intellectually challenged, i.e., every member of staff, barring the top two in the management, suffer from autism spectrum disorder.
Most people find it hard to believe that 3% of India’s population is intellectually disabled. For the most part, this is an ignored and disempowered section amongst us that depends on the immediate family, on institutions that care for them until they are 18 and on society’s charity thereafter. What we fail to recognize is that this population is ‘differently abled’, i.e., there are some things they can do and that they can do these things very well. In fact, the woman who trains the team at AMBA is someone with an intellectual disability.
What’s amazing about AMBA is that not only is it applying mainstream thinking to empowering people with disabilities, it is particularly focused on those within this community who have a lower ability. AMBA isn’t just an organization, it is the start of a sustainable model that can benefit 35 million Indians, if replicated right. Here’s a video from Chai with Lakshmi, where you get to see AMBA at work and hear Sugandha sharing about her pursuit. She is an amazing woman, watch her speak here!
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Actor Sonali Kulkarni apologized after facing the ire of netizens for her insensitive remark; stating that a lot of women in India are ‘lazy’.
Actor Sonali Kulkarni recently faced the ire of netizens for her insensitive remark during an interview, stating that a lot of women in India are ‘lazy’. They just want a husband who has a good job, a house, and who gets regular increments. She went on to further say that women don’t have the courage to say what they will do once they get married to their respective spouses.
Image Source: Sonali Kulakarni’s Twitter
Not all business ventures require a hefty amount to be set up. Here are 9 best business to start with little money, yes, as little as ₹10000!
Not all business ventures require a hefty amount to be set up. Here are the 9 best business to start with little money, yes, as little as ₹10000!
Every one has entrepreneurial ideas, don’t we? Mine was to open an organization that hosted events wherein kids from orphanages and elderlies from old-age homes were brought together.
It was unique, at least that is what my professor told me. But the amount of money as capital made it a distant dream. Sigh! But are there any ventures which need little money? Can we start our entrepreneurial journey with just ₹10000?
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