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Women still trail behind when it comes to using financial products or being paid what they deserve. In this interview. Shreya Krishnan, Mrs India Universe 2018 tells us why we need to give more credit to women.
Sure, a lot of us like pink, but when it comes to a laptop, there is a lot more than the colour. Technology is one among the many areas, which thinks making a product pink makes it perfect for women!
When we look at financial products, it is a different story altogether. Women trail behind when it comes to presence in formal financial markets. Women trail behind in terms of what they are paid. This financial exclusion translates to a gender gap.
In a recent report, the United Nations has identified Gender Equality as a key factor to achieve the developmental targets in its 2030 agenda.
According to the United Nations, “Many people, especially women, still lack access to financial services, as well as financial literacy, which is a key for social inclusion. Financial access means access to a full suite of financial services, provided with quality, for everyone who can use financial services, thereby leading to an increase financial capability…. Access to financial and social assets is a key contributing factor to help them make their own economic decisions and escape poverty. Providing (them) with financial services—whether a safe place to save or an appropriately structured loan for investment in an enterprise or education can promote entrepreneurship and asset building, and emphasize sustainable livelihoods”
Shreya Krishnan, Mrs India Universe 2018, tells us how and why we should give more credit to women and market financial products to them. To truly appreciate and meet the needs of a woman consumer, women should be treated as individuals with complex financial needs. Women themselves, should be in a position to understand and analyze their financial needs and goals.
Shreya also emphasizes the need for the six-month reserve fund for women. Watch this episode of The Prathibha Sastry Show to listen to Shreya Krishnan.
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