Read our prestigious winners at the 10th Laadli Media Awards, on India’s Low Divorce Rate and The Sexual Violence of Flashing.

Bitten By The Startup Bug? Here’s Where And How To Start

Posted: October 23, 2018

If the Startup bug has bitten you and you are wondering where to start, whom to ask and what to do, we have all the answers for you. Get all your Startup related questions answered by experts in The Prathibha Sastry Show ‘Startup 101 Series’.

Answered by noted Founders, CEOs, mentors and those who are part of this ecosystem, we have handpicked not just a few but hundreds of questions just for you. A definitive startup manual might be non-existent but we have the FAQs covered.

Here’s everything you need, from Ground Zero to your product launch. Let us start with the basics. Before you get into the nitty-gritties of starting up, make sure you have understood the big picture well.

Prasanna Krishnamoorthy, Founder of Upekka, a company that helps B2B SaaS startups to get through the valley of death, to a place where they have predictable, scalable, profitable growth. shares with us the lifecycle of a product development from ideation to release.

The next step is to study the market well. Have a definitive answer to the question, “What is the problem you are trying to solve?” Study the market and see if people would be ready to pay for such a product. In scenarios where consumers do not pay you directly, find whether your idea is enterprising enough to generate revenues in other ways.

Prasanna Krishnamoorthy says that often the best places to look at for such questions are online forums and freelancing websites. You could look out for questions that are repeatedly asked. It could be a potential indicator of market gap that you can tap. 

Finally, make sure you release a Minimum Viable Product(MVP) for early adopters. A MVP should solve the problem with the minimum set of features/user experience/technology. In a B2B scenario, a minimum billable product would make more sense. Listen to Prasanna Krishnamoorthy as he explains these two terms. 


Entrepreneurship and entertainment have been the key themes in her work life. In a career

Learn More

How To Be A Successful B2B Writer


Share your thoughts! [Be civil. No personal attacks. Longer comment policy in our footer!]

Stay updated with our Weekly Newsletter or Daily Summary - or both!

Do you want to be part of a network curated for working women?