Entrepreneurship and entertainment have been the key themes in her work life. In a career spanning over 18 years, she has launched a film magazine, hosted a film-based radio talk show and co-founded a mobile app based on the Indian entertainment industry.
She was heading the Operations at Microsoft Ventures in India for almost 3 years and considers her time extremely rewarding. A pioneer in creating travel with a purpose within the Startup ecosystem, she has launched DigitalDesh for a Hyderabad based startup. It saw her lead a team of four, on a journey by road, along the length of India, covering 24 cities and towns in a period of 30 days. This allowed her to know more about the burgeoning innovation and startup ecosystem and bring out a report on the same and contribute to a Coffeetable Book
Currently, she is involved in building the "Hardware Innovation Ecosystem" in India through the platform Innofest (an iSPIRT initiative) which she leads.
She is an Advisor at emPower program for Zone Startups which is a Canadian government initiative.
She created and led #InnovationYatra, which saw her travel across India from Bengaluru to Delhi by road, covering 17/18 days. She discovered/met 35 hardware startups along the route. This travel saw her go into interiors like Shedbal, Ichalkaranji, Karad.
She has been the recipient of the British Council’s Young Creative Entrepreneur- India 2008-09 and has represented the country at the International Young Creative Entrepreneurs Program held in London in October, 2008. She has written for newspapers like Bangalore Mirror and others. She has been a contributing author on books like Indian Cinema and Women Entrepreneurs.
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