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Neetu V Bansal is the founder of ‘Marketing4Sales Initiatives’ that houses brands like Coaching for Business and Academy for Business.
These excerpts are from an interview with Neetu V Bansal, founder of ‘Marketing4Sales Initiatives’ that houses brands like Coaching for Business and Academy for Business.
When did you start ‘Marketing4Sales Initiatives’ and what was the intention?
Founded in Jan 2020, founder Of Marketing4Sales Initiatives, Neetu V Bansal says, “The intention was to share my experiential learnings as an SME business owner with other businesses so that they can find shortcuts through the maze of decisions required to run a growing business.”
What was the biggest challenge you faced in starting the company?
The biggest challenge was differentiating myself from other business coaches. Another challenge that I faced was that of opening a current account without a GST certificate for a startup.
What is the biggest mistake you made while starting your company in the initial few years?
The biggest mistake was going behind the wrong clients- Wrong Customer profiling. Another mistake was of agreeing to take up an additional responsibility in HR(I have earlier experience in talent acquisition) when I wanted to focus only on sales and marketing.
If there was one thing you could advise to a budding woman entrepreneur, what would it be?
Just go out there and start talking to potential customers. Do not wait to get everything perfect. The reality is that you will never be 100% ready for reality. So start with a fluid mindset, knowing that you will learn and adapt as the market responds to your business.
(Women’s Web, in collaboration with HEN India, will present a series of interviews with women entrepreneurs on Mondays. ‘HEN- Her Entrepreneurial Network’ is a community of Indian Women Entrepreneurs, connected by a vision to inspire, inform and support each other.)
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UP Boards Topper Prachi Nigam was trolled on social media for her facial hair; our obsession with appearance is harsh on young minds.
Prachi Nigam’s photo has been doing the rounds on social media for the right reasons. Well, scratch that- I wish the above statement were true. This 15-year-old girl should ideally be revelling in her spectacular achievement of scoring a whopping 98.05% and topping her tenth-grade boards. But oddly enough, along with her marks, it’s something else that garners more attention – her facial hair.
While the trolls are driving themselves giddy by mocking this girl who hasn’t even completed her school yet, the ones who are taking her side are going one step ahead – they are sharing her photoshopped pictures, sans the facial hair, looking nothing less than a celebrity with captions saying – “Prachi Nigam, ten years later”.
Doctors have already diagnosed her with PCOD in their comments, based on photographic evidence. While we have names for people shamed for their weight – body shaming, for their skin colour- racism, for their age- age shaming, for being a female- sexism, this category of shaming where one faces criticism for their appearance has no name. With that, it also has zero shame attached to it.
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