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“Plastic that turns into compost. It’s a beautiful thing,” says Daphna Nissenbaum from Israel, who has “hacked plastic” by creating an alternative to single use plastic packaging.
Have you ever felt a twinge of guilt at not being able to recycle a piece of plastic packaging? Daphna Nissenbaum certainly did.
“You can’t just throw it into the trash!” began an argument she had with her teenage son, who instead of bringing his water bottle back home to be put in recycling, had just thrown it away. This scolding that she gave him made her think about what else we were throwing away.
Plastic bottles can be recycled. But flexible plastic packaging, like chips bags, cannot be. She wanted to find a way to get rid of that plastic packaging, which is the major component of plastic pollution. The solution, in her own words, was this, “Then it hit me! What if I put water in a bag, a bio-degradable bag? And like an orange, we will eat or drink the content of the package, and dispose of the package into the organic waste stream. The package will then decompose and go back to nature. If that happened, I wouldn’t have to worry anymore about my kids not bringing their water bottles home!”
Around this time, she met her co-founder, Tal Neuman, and they began to approach experts to create this organic packaging. The experts could not help them. So they founded Tipa Corporation in the basement of her home and after great efforts, in 2012, they developed a bioplastic, using fossil fuels and plant materials, that looks and feels like plastic. When you throw it away, it naturally decomposes within six months into water, carbon dioxide and organic matter that bacteria can eat, leaving nothing behind. At no point in this decomposition process do they turn into microplastics – a huge environmental problem today.
Daphna was smart enough to realize that it isn’t enough to develop a product. It must be easy for others to adopt. So, as she explains in the video below, she and her team engineered the product so that it would meet manufacturers’ requirements and seamlessly fit into the equipment and machines that they already used. No one needs to change anything.
This Tipa ‘plastic’ is more expensive than conventional plastic, because the raw materials are still costlier. But the difference in price is only a few cents, as Daphna explains in the video above. And as their marketing director, Merav Koren points out, the more the technology becomes accepted and widespread, it will become cheaper, because of economies of scale. A focus on sourcing cheaper raw materials will also help to lower the cost.
For this groundbreaking work, Daphna and Tipa have received many accolades. It won first-place prize at Israel’s Cleantech 2012 out of 50 promising companies and also won a prize at Anuga Foodtec, a leading food industry packaging conference in Germany. In 2018, it won the Best Environmental Sustainability / CSR Initiative at the FoodBev World Food Innovation Awards.
32% of the 78 million tons of plastic packaging produced annually is left to flow into our ocean. That is like pouring one garbage truck of plastic into the ocean every minute. If this continues, this will increase to two per minute by 2030, and four per minute by 2050. This is why Daphna Nissenbaum’s Tipa can really make a difference.
The theme of International Women’s Day, 2019, which falls on March 8th, is “Think equal, build smart, innovate for change”. #IWD2019
With women still a minority in science, technology & related innovation, it’s time to shine a spotlight on female innovation champions! Enjoy our Women Innovators Around The World series, where we profile 19 inspiring women innovators, from 19 countries, whose work has a big social impact.
Want to know what other innovations women around the world have pioneered? Read about Aisa Mijeno here.
Image source: YouTube
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"There is a story and a vision which makes us gravitate towards cinema. Even as we worked as assistants on ads, we realised that cinema was our true calling," say Gunpreet Kaur Mann and Deepali Singh Raseen.
The Railway Men. Mili. Cuttputli. The Diplomat. Bade Miyan Chote Miyan. And more…
Let me introduce to you the talented designer duo who have worked on these, and can be considered today’s upcoming costume designers for the screen. Gunpreet Kaur Mann and Deepali Singh.
Having studied at NIFT, Gunpreet Kaur Mann sent her portfolio out to several designers. Her first gig was as an assistant stylist with Manoshi and Rushi, who also happen to be a designer duo. She worked on an ad film starring Saif Ali Khan and eventually landed a full time job with designer Vikram Phadnis. Years of experience as assistant costume designer followed, which eventually led her to getting a break.
A ‘thank you’ makes a lot of difference in the way any woman in your life sees herself in your eyes. It might even mean the world to her.
I have not received any appreciation in the past. Probably never will. This is the experience of ample women across the globe. The expectation to be thanked for all the sacrifices she makes to keep others happy has faded. Yet the urge to hear few words of acknowledgement always lingers.
There is never a day when she pushes off her own burdens. She knows not to give up on people she loves. Women in general, are givers by nature and hence, give without asking anything in return. They have been the care givers and lovers since centuries however receive no appreciation.
It will mean the world to your mother if you answer her calls. If your sister seems lost give her a hug and assure her about her strengths. Tomorrow, there might come a day when you would have to make your daughter feel empowered with few words of wisdom every now and then. For the children to feel wanted and loved, you must be able to spare some quality time with your wife and be present in the moment.
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