Read on how to enrich your life by purpose, i.e. to find depth and, a reason to get out of bed each morning, your own Ikigai.
“Plastic that turns into compost. It’s a beautiful thing,” says Daphna Nissenbaum from Israel, who has “hacked plastic” by creating an alternative to single use plastic packaging.
Have you ever felt a twinge of guilt at not being able to recycle a piece of plastic packaging? Daphna Nissenbaum certainly did.
“You can’t just throw it into the trash!” began an argument she had with her teenage son, who instead of bringing his water bottle back home to be put in recycling, had just thrown it away. This scolding that she gave him made her think about what else we were throwing away.
Plastic bottles can be recycled. But flexible plastic packaging, like chips bags, cannot be. She wanted to find a way to get rid of that plastic packaging, which is the major component of plastic pollution. The solution, in her own words, was this, “Then it hit me! What if I put water in a bag, a bio-degradable bag? And like an orange, we will eat or drink the content of the package, and dispose of the package into the organic waste stream. The package will then decompose and go back to nature. If that happened, I wouldn’t have to worry anymore about my kids not bringing their water bottles home!”
Around this time, she met her co-founder, Tal Neuman, and they began to approach experts to create this organic packaging. The experts could not help them. So they founded Tipa Corporation in the basement of her home and after great efforts, in 2012, they developed a bioplastic, using fossil fuels and plant materials, that looks and feels like plastic. When you throw it away, it naturally decomposes within six months into water, carbon dioxide and organic matter that bacteria can eat, leaving nothing behind. At no point in this decomposition process do they turn into microplastics – a huge environmental problem today.
Daphna was smart enough to realize that it isn’t enough to develop a product. It must be easy for others to adopt. So, as she explains in the video below, she and her team engineered the product so that it would meet manufacturers’ requirements and seamlessly fit into the equipment and machines that they already used. No one needs to change anything.
This Tipa ‘plastic’ is more expensive than conventional plastic, because the raw materials are still costlier. But the difference in price is only a few cents, as Daphna explains in the video above. And as their marketing director, Merav Koren points out, the more the technology becomes accepted and widespread, it will become cheaper, because of economies of scale. A focus on sourcing cheaper raw materials will also help to lower the cost.
For this groundbreaking work, Daphna and Tipa have received many accolades. It won first-place prize at Israel’s Cleantech 2012 out of 50 promising companies and also won a prize at Anuga Foodtec, a leading food industry packaging conference in Germany. In 2018, it won the Best Environmental Sustainability / CSR Initiative at the FoodBev World Food Innovation Awards.
32% of the 78 million tons of plastic packaging produced annually is left to flow into our ocean. That is like pouring one garbage truck of plastic into the ocean every minute. If this continues, this will increase to two per minute by 2030, and four per minute by 2050. This is why Daphna Nissenbaum’s Tipa can really make a difference.
The theme of International Women’s Day, 2019, which falls on March 8th, is “Think equal, build smart, innovate for change”. #IWD2019
With women still a minority in science, technology & related innovation, it’s time to shine a spotlight on female innovation champions! Enjoy our Women Innovators Around The World series, where we profile 19 inspiring women innovators, from 19 countries, whose work has a big social impact.
Want to know what other innovations women around the world have pioneered? Read about Aisa Mijeno here.
Image source: YouTube
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