Anupama writes a letter to her 18-years old daughter. Read what she has to say.
The powerful new Nike ad featuring inspiring Indian sportswomen and Deepika Padukone is an ode to the unstoppable girl power that will give you the right motivation to go, Da Da Ding.
“Sport has taught me how to survive! It has taught me how to fight! It has made me unstoppable!”
These are the inspiring words of ace actor Deepika Padukone in the new Nike ad that will give you an instant pump of Adrenaline rush. Deepika Padukone is one actor who has never shied away from accepting her weaknesses, fighting them, touching the lowest point, picking herself up and bolting past the checkered flag.
Deepika’s long battle with depression is no news to us. Also, before films happened, Deepika had been a national level Badminton champion. In the latest advertisement for Nike, Deepika reveals how her father’s teachings and being an active sportsperson herself helped her to fight the silent killer.
The empowering video shows women playing sports in each and every frame. From squash player Joshna Chinappa, to hockey player Rani Rampal; from cricketers Harmanpreet Kaur, Smriti Mandana and Shubhlakshi Sharma to footballer Jyoti Ann Burrett, each frame captures the fierce, passionate, and inspiring women athletes as they are. The video doesn’t sexualize women and leaves a strong legacy for other brands to follow – focus on the spirit of the athletes, their power, their coming together, and not their legs and butts.
If you haven’t watched this video yet then watch it here and let me know your thoughts in the comments below.
Image: Image is a still from the Youtube video
A part time backpacker, an accidental baker, a doting mother, a loving wife, a pampered
Brilliant Ad! I have to agree with you- that the most attractive feature of this ad is that it is focussing on the fire and strength of the daily journey of the sportswomen. Like you rightly point out – it is so important that it doesn’t sexualize the female form or the women’s roles. I love the feeling the ad leaves one with- of strength and fire in the belly!! Thank you for sharing the ad and for the meaningful post you’ve written about the layers of meaning an ad can rightly convey. Its an ad one should definitely want their daughters and sons to watch!!
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