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Watch this hilarious parody of matrimonial ads that shows our misogyny even in this day and age, to the tune of 'Call Me Maybe' by Carly Rae Jepsen.
Watch this hilarious parody of matrimonial ads that shows our misogyny even in this day and age, to the tune of ‘Call Me Maybe’ by Carly Rae Jepsen.
Marriage for Indians is sacrosanct, almost a matter of ‘karmic’ destiny and there is no escape from it! Infact, it wouldn’t be a stretch to say that ‘shaadi‘, the word for marriage, is the first word a child understands after ‘mama’ and ‘papa’.
So in a bid to find their soul-mates, well before the explosion of the country’s famously vibrant press in the 50’s, Indians have been coupling up via the matrimonial ads featuring in the leading national dailies. Of-late, keeping up with the modern times, the matrimonial ads have become more tech savvy and have seen the mushrooming of online matrimonial and dating sites. But far from being a novel approach to matrimony, these sites are an improvised version of how things have been done in India for decades (“Match sought from tall, fair, convent-educated, career-oriented, homely,” etc.).
‘Pondati‘ means ‘wife’ in Tamil and this hilarious video aptly articulates the bigoted and misogynous undercurrent that flows in the Indian society when the ‘Eligible Bachelor’ goes ‘Wife Hunting’.
Lyrics that go – “submit samples … of your round chapatis…!”
Do watch.
Image source: youtube.
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Dear Women’s Web Community Member,
You may have wondered at our being on the quieter side during the last couple of months. Thank you for your patience, and we wanted to come back to you with a detailed note on what’s been happening at our end of things.
When we first began Women’s Web, as a blog from one woman’s desk along with a few like-minded souls, little could we have imagined the heights that it would soar to. Over the years, Women’s Web has published over 20000 stories (almost all by women), empowered countless women with the ideas, community and resources to chase their dreams, employed hundreds of women in core and project-based roles, and in the process, emerged as the OG women’s community in India. It has also inspired many others to build communities of a similar nature, all enabling women (and other-underrepresented groups) in their own ways.
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