“A wonderful day to spend among women in leadership” said Rashmi Karthik an attendee of Women #BreakingBarriers Bangalore. Breaking Barriers is now coming to Pune, Panjim, Kolkata, Coimbatore, Chennai. Register now to attend!
Watch this hilarious parody of matrimonial ads that shows our misogyny even in this day and age, to the tune of ‘Call Me Maybe’ by Carly Rae Jepsen.
Marriage for Indians is sacrosanct, almost a matter of ‘karmic’ destiny and there is no escape from it! Infact, it wouldn’t be a stretch to say that ‘shaadi‘, the word for marriage, is the first word a child understands after ‘mama’ and ‘papa’.
So in a bid to find their soul-mates, well before the explosion of the country’s famously vibrant press in the 50’s, Indians have been coupling up via the matrimonial ads featuring in the leading national dailies. Of-late, keeping up with the modern times, the matrimonial ads have become more tech savvy and have seen the mushrooming of online matrimonial and dating sites. But far from being a novel approach to matrimony, these sites are an improvised version of how things have been done in India for decades (“Match sought from tall, fair, convent-educated, career-oriented, homely,” etc.).
‘Pondati‘ means ‘wife’ in Tamil and this hilarious video aptly articulates the bigoted and misogynous undercurrent that flows in the Indian society when the ‘Eligible Bachelor’ goes ‘Wife Hunting’.
Lyrics that go – “submit samples … of your round chapatis…!”
Image source: youtube.
A part time backpacker, an accidental baker, a doting mother, a loving wife, a pampered
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