Check out the ultimate guide to 16 return-to-work programs in India for women
In a digital era, marketing empowers women to leverage their strengths, tell their stories and promote products or services with authenticity.
Marketing is a cornerstone for the success and empowerment of women in business, playing a crucial role in fostering visibility, recognition, and economic independence. It provides a platform for women entrepreneurs to showcase their unique talents and offerings, breaking barriers and challenging stereotypes.
Effective marketing allows women-led businesses to carve out a distinctive identity, creating a brand that resonates with diverse audiences. It’s a powerful tool for building credibility and trust, essential elements in overcoming gender biases that women in business may encounter.
Moreover, marketing empowers women to leverage their strengths, telling their stories and promoting products or services with authenticity. In a digital era, online marketing platforms provide accessible and cost-effective ways for women to reach a broad audience, fostering connections and community.
By embracing marketing strategies, women in business can navigate and thrive in competitive markets, proving the value of their contributions. It goes beyond selling products; it’s about shaping narratives, challenging norms, and creating a more inclusive business landscape where women can excel and lead.
In conclusion, marketing is not just a business function; it’s a catalyst for women’s economic empowerment. It provides the tools for women to amplify their voices, break glass ceilings, and build successful enterprises that contribute to a more diverse and equitable business world.
My 27 years of journey in marketing & communications has been on the job and I have been able to learn from the best in the industry always. I have had great mentors across my career, who helped me pave my path.
This has led me to write this book as I have always fought for marketing to get a seat at the table and tell the untold stories. The book has Indian case studies from different industries that show how Indian brands have evolved using marketing and have stayed relevant to the consumer.
If you’d like to pick up Marketing: The Untold Story by Bhuvana Subramanyan, use our affiliate links at Amazon India, and at Amazon US.
Women’s Web gets a small share of every purchase you make through these links, and every little helps us continue bringing you the reads you love!
Image source: Getty Images Free for Canva Pro and Book cover Amazon.
read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
Stay updated with our Weekly Newsletter or Daily Summary - or both!
As he stood in front of his door, Nishant prayed that his wife would be in a better mood. The baby thing was tearing them apart. When was the last time he had seen his wife smile?
Veena got into the lift. It was a festival day, and the space was crammed with little children dressed in bright yellow clothes, wearing fancy peacock feather crowns, and carrying flutes. Janmashtami gave her the jitters. She kept her face down, refusing to socialize with anyone.
They had moved to this new apartment three months ago. The whole point of shifting had been to get away from the ruthless questioning by ‘well-wishers’.
“You have been married for ten years! Why no child yet?”
Do you want to master the art of multitasking easily? Here are 8 simple strategies I use to optimize my time that might benefit you too.
I begin by jotting down tasks on sticky notes and placing them in specific areas around the house, like a grocery list on the fridge. This approach helps track items that need restocking without making separate trips and saves both time and money.
Condensing shopping trips saves on shipping costs and avoids queues. Limiting shopping to weekly or monthly visits curbs unnecessary spending and time wasted.
Please enter your email address