Rasika Prashant On Challenges Of Building FMCG Brand In India!

In the first episode of #BreakingBarriers Podcast, Rasika Prashant, CMO of Tata Soulfull, shares her entrepreneurial story with the audience! 

In the first episode of #BreakingBarriers Podcast, Rasika Prashant, CMO of Tata Soulfull, shares her entrepreneurial story with the audience!

Rasika Prashant is the Co-founder and Chief Marketing Officer of Tata Soulfull. Her brand promotes Ragi-based (gluten-free) and other traditional grains for kids, time-starved mums, working women, and busy entrepreneurs.

In this episode of the #BreakingBarriers Podcast, the listeners will find out about her journey from Public Relations to Entrepreneurship and the challenges of running an FMCG brand and how to promote a healthy food brand in India!

Rasika Prashant

Learning and relearning have shaped Rasika’s business path, as a woman who has held many interesting corporate profiles, she understands it best that no lessons in life go to waste! And when opportunities to grow are limited, you have to push yourself to accept new challenges to get out of your comfort zone!

Rasika Prashant is a businesswoman who respects her customer’s needs!

Rasika has broken barriers around how ‘health’ can be tasty! The core philosophy of her brand is consumer-centricity, and it goes without saying that her rich corporate experience in communication and advertising helps her to connect with the consumers better.

With host Shubhi Agarwal, Raiska discusses how to prioritize mental health and wellness in the midst of creating a successful brand! Let’s find out how all the integrated marketing approaches in her various profiles made her a formidable marketer.

Never miss real stories from India's women.

Register Now

Later in the episode, Rasika asks future entrepreneurs to embrace uncertainty and get their hands dirty! And she reminds us that the dignity of labour makes the foundation of a business strong and sturdy! To know more about Rasika’s journey, click below!

From Corporate To Rebel Startup Queen Feat. Raskia Prashant

About #BreakingBarriers Podcast

#BreakingBarriers Podcast is a series by Women’s Web in association with Bingepods, and IdeaBrews Studios, where ‘Women starting businesses’ is a movement! With more women beginning their entrepreneurial journey every day; hearing, learning and archiving these stories has become an integral part of the future!

Flipping societal expectations and stepping up to be your own boss takes courage, and it takes more courage to keep breaking the barriers.

With the mission to ignite the entrepreneurial spirit, push creativity and provide tools to empower and arm; this podcast series will focus on bringing unfiltered stories of extraordinary women!

If you are an Apple Podcast listener, click here.

Image Source: Created on CanvaPro with the help of the Women’s Web Digitial Marketing Team

Liked this post?

Join the 100000 women at Women's Web who get our weekly mailer and never miss out on our events, contests & best reads - you can also start sharing your own ideas and experiences with thousands of other women here!

Are you a woman entrepreneur doing cool stuff? Fill up our form here and we may feature you! To join the entrepreneur group in your city, simply whatsapp us at +91 7022826757 with your name, city, and 1 line about your work.

Women in business today are breaking barriers in every city, every industry! Women's Web is proud to feature their work and journey. Join us at #BreakingBarriers, our annual flagship event for women in business to meet and inspire each other!


About the Author

Aritra Paul

Editor at Women's Web. She/They. 30. Bi. Bookworm. Comic book connoisseur. read more...

71 Posts | 44,132 Views

Stay updated with our Weekly Newsletter or Daily Summary - or both!

All Categories