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It's never too late to begin again with a smile! These three thought provoking advertisements from Colgate prove just that
It’s never too late to begin again with a smile! These three thought provoking advertisements from Colgate prove just that.
Advertisements are a wonderful form of mass media that act as a source of information, delivering content efficiently thereby inducing the desire of the viewers to consume the product.
The field of advertisement is becoming more innovative. It is able to create an impact on the minds of the viewers within minutes, even an hour-long movie fails to do so many times. Different companies have diverse strategies towards branding and advertisement of their product and services. Recently, Colgate –Palmolive is promoting a product with an impressive tagline “begin again with a smile” which is very women centric.
Here are three of their beautiful advertisements that have touched me:
A young couple is waiting at the orphanage premises for adoption. The wife is tensed whether she would make a good mother and she asks her husband the same thing. The small girl, whom they are supposed to adopt, is initially hesitant towards them.
But when this woman greets the girl with a smile, she reciprocates by calling her ‘ma’. The lady suddenly experiences an emotional connect, her tension disappears and a bright beautiful smile lights up her face denoting a new beginning.
If the child had not been a girl, the advertisement would have lost its purpose and if the woman had been the biological mother of the girl, this would have been another usual Indian advertisement. Thus, this is an out of the box thinking concept inculcating social responsibility.
A mother drops her daughter to school and says “it is your first day of school, enjoy yourself”. When her daughter walks inside, three students almost threaten her by calling “chotta packet” and one of them asks her name. Instead of getting scared, she cutely manages the situation by telling her name, innocently lending her hand for a handshake with an enchanting smile. The three girls smile back and her mother is shown watching the scene with pride.
Again the soul of this advertisement lies in all the 5 characters being female and the mother’s maturity of allowing her sweet little daughter to handle the situation completely by herself.
This is definitely a path breaking advertisement. An old woman in a restaurant is waiting for her children and grandchildren to join. They join her, yet, she is on the lookout for someone else.
After spending the lockdown alone, she realizes that she had been lonely throughout. All her life, she had been afraid of being judged but at one point, she overcomes her fear and decides to live again.
When the old man, the person for whom she was waiting for, arrives, there is a sense of confusion and uncertainty amongst others seated at the table. They don’t know what is going on till this old lady boldly raises her hand showing her engagement ring. That act is just overwhelming and romantic and she is sure to celebrate a new found freedom hence forth.
We may live in 21st century but most of the women are still unable to take decisions as per their desire due to the fear of judgment. The advertisement reflects how one has to come out of the traditional thinking.
The nationwide lockdown brought loneliness for everyone and it is reflected in the old lady’s loneliness. And her post-pandemic freedom is compared to the freedom from societal judgment. This advertisement neatly takes care of the emotions of an old woman and brings a smile on the face of anybody watching it.
A smile is symbolic of hope, courage, confidence, and optimism. It is the best weapon to win everything in this world. There is no drama in the smiles of all the three ads. The challenging moments in the real life of women are well portrayed and the casting is just brilliant. Personally, I am curious to watch more stories from “begin again with a smile”.
Picture Credits: still from a Colgate advertisement
Find the beauty in the broken pieces of yourself and there, you shall discover a masterpiece read more...
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Does Ranbir Kapoor expressing his preferences about Alia using lipstick really make him a toxic husband?
Sometime back, a video of Alia Bhatt with Vogue went viral where she shares her go-to make-up routine and her unique way to apply lipstick. It went viral not for the quirkiness but because she said that after applying the lipstick, she “rubs it off” because her then boyfriend and now husband – Ranbir Kapoor likes her natural lip colour and asks her to “wipe it off”, whenever they are out on a date night.
Netizens had gone crazy over this video, calling RK toxic and not respecting AB’s choice to wear makeup. I saw the video a couple of times to understand the reason behind the uproar but I failed to understand it. I read many comments and saw people saying that asking your partner or dictating terms on how they should wear makeup is a major sign to leave the person.
Modesty or humility is viewed as the hallmark of a well-brought-up girl, which makes it hard for us to be open to any real compliments without feeling like an imposter.
Why is accepting that compliment so hard?
Colleagues: Have you lost weight? You look good!
She (who has spent months doing Keto and weights): It’s the dress that’s making me look thinner!
Guests: Your house is so beautiful and neat!
She (who spent the last five hours mopping and polishing): It could be tidier; there is just so much dust.
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