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While we were busy fighting for gender equality, Pepsi decided to gift womankind with feminine chips. But why stop there, we want more such gendered products!
While we were busy fighting for gender equality, Pepsi decided to gift womankind with feminine chips. But why stop there, we want more such gendered products from corporates, please?
So women, while we were talking about all the injustices and oppression that we face due to our gender, it seemed someone had finally listened to us and decided to give us some respite from a terrible burden. Yes, you remember how embarrassed you felt eating chips which made unpleasant noise with their crunchiness and then you didn’t know what to do with all that unsightly dust left behind on your delicate, manicured fingers? So, Pepsi has decided to deliver us from this agony by presenting the crunch less chips, specially designed for women! Tada! Come on folks, let’s rejoice!
In a recent Freakonomics podcast, when the interviewer asked Pepsi CEO Indra Nooyi about the differences between men and women eating chips (!), she replied,
“When you eat out of a flex bag — one of our single-serve bags — especially as you watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor, and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth.”
Apparently, someone forgot to tell Pepsico that this is 2018 and women are capable of eating chips in an ‘unladylike’ manner and we don’t really mind licking our fingers. Also, what the heck are chips good for without the crunchiness?
But since companies like Pepsi are being so concerned about our feminine needs, can we please demand for some more such products? Pretty please?
So ladies, come on let’s give companies some more suggestions for feminine products because you are a lady and you know the difficulties of maintaining that lady like demeanor while traversing the hardships of every day life, such as eating chips. And while you’re at it, do read how women over the ages have been taught and forced to be ladylike in their food habits on this thread.
Image Source: smiling woman at a cafe by Shutterstock.
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Kasturi’s debut novel, forthcoming in early 2021, had won the novel pitch competition by Half Baked Beans Publishers.
She won the Runner Up Position in the Orange Flower Awards 2021 for Short Fiction.
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Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
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