Help Women’s Web map the growth of women entrepreneurs in India – take this quick survey! (You could be one of 5 lucky participants to get featured on site too).
Get Women’s Web right on your Whatsapp – sign up using this link today! 5 lucky winners who sign up before 25th April will receive a gift voucher from Women’s Web.
Unmana Datta breaks content marketing down for you. Bite sized lessons for entrepreneurs, leading to targeted content delivery.
Content marketing is a strategic and critical marketing approach which enables distribution of valuable and relevant content to targeted audiences. This leads to customer acquisition thereby driving sales and revenues. In today’s digital age, it is imperative for entrepreneurs and startups to hone their content marketing strategy to enable growth in businesses.
Unmana Datta, a seasoned content marketer, believes that content marketing need not be expensive or time and resource intensive. She says, “It is one of the easiest things to do and is indeed one of the cheapest marketing platforms to use, because it is essentially free.”
She emphasizes on clarity of thought and consistency in vision while framing a content marketing strategy – one which uses original and useful content, which creates a connect with prospective clients and enables them to take a decision regarding using a product or a service.
Unmana Datta urges entrepreneurs to use content marketing as opposed to traditional advertising methods, because entrepreneurs clearly understand their product, the gap they are striving to fill and their client’s requirements.
It also helps in a situation where entrepreneurs are strapped for resources and are often looking at a results driven marketing framework, with a quick turnaround time, leading to faster customer acquisition.
She says that the content format does not really matter. One could use blog posts, videos or pictures with a line of text and make it work equally well. The key is to figure out which platform works best, the medium to showcase it online and a clear cut methodology to drive the content into a space where prospective clients can easily reach you.
It is also important to put out platform appropriate content on social media. This enables diversification of the customer base and also helps you create a coherent brand identity.
So, content marketing does appear appealing, especially for fledgling, cash strapped entrepreneurs. Go ahead, use Unmana’s tips and tricks to create your own kickass content marketing strategy and let us know how it works for you.
Join the Women’s Web Network for women at work by filling in the form below. You will receive a monthly newsletter from us with great resources, plus we’ll keep you posted on all Women’s Web events in your city!
Email Format
Image source: youtube
I have been in love with the written word for the longest time now. I
These Top 6 Digital Marketing Mistakes Can Really Screw Up Your Business
Here’s Social Media Demystified For All You Ambitious Women Entrepreneurs!
These 11 Indian Feminist Bloggers Are Making A Difference To Women’s Lives Through Digital Feminism
Nidhi Agarwal Knew Indian Women Lacked Good Western Wear. Here’s What She Did About It.
Get our weekly mailer and never miss out on the best reads by and about women!