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Unmana Datta breaks content marketing down for you. Bite sized lessons for entrepreneurs, leading to targeted content delivery.
Content marketing is a strategic and critical marketing approach which enables distribution of valuable and relevant content to targeted audiences. This leads to customer acquisition thereby driving sales and revenues. In today’s digital age, it is imperative for entrepreneurs and startups to hone their content marketing strategy to enable growth in businesses.
Unmana Datta, a seasoned content marketer, believes that content marketing need not be expensive or time and resource intensive. She says, “It is one of the easiest things to do and is indeed one of the cheapest marketing platforms to use, because it is essentially free.”
She emphasizes on clarity of thought and consistency in vision while framing a content marketing strategy – one which uses original and useful content, which creates a connect with prospective clients and enables them to take a decision regarding using a product or a service.
Unmana Datta urges entrepreneurs to use content marketing as opposed to traditional advertising methods, because entrepreneurs clearly understand their product, the gap they are striving to fill and their client’s requirements.
It also helps in a situation where entrepreneurs are strapped for resources and are often looking at a results driven marketing framework, with a quick turnaround time, leading to faster customer acquisition.
She says that the content format does not really matter. One could use blog posts, videos or pictures with a line of text and make it work equally well. The key is to figure out which platform works best, the medium to showcase it online and a clear cut methodology to drive the content into a space where prospective clients can easily reach you.
It is also important to put out platform appropriate content on social media. This enables diversification of the customer base and also helps you create a coherent brand identity.
So, content marketing does appear appealing, especially for fledgling, cash strapped entrepreneurs. Go ahead, use Unmana’s tips and tricks to create your own kickass content marketing strategy and let us know how it works for you.
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UP Boards Topper Prachi Nigam was trolled on social media for her facial hair; our obsession with appearance is harsh on young minds.
Prachi Nigam’s photo has been doing the rounds on social media for the right reasons. Well, scratch that- I wish the above statement were true. This 15-year-old girl should ideally be revelling in her spectacular achievement of scoring a whopping 98.05% and topping her tenth-grade boards. But oddly enough, along with her marks, it’s something else that garners more attention – her facial hair.
While the trolls are driving themselves giddy by mocking this girl who hasn’t even completed her school yet, the ones who are taking her side are going one step ahead – they are sharing her photoshopped pictures, sans the facial hair, looking nothing less than a celebrity with captions saying – “Prachi Nigam, ten years later”.
Doctors have already diagnosed her with PCOD in their comments, based on photographic evidence. While we have names for people shamed for their weight – body shaming, for their skin colour- racism, for their age- age shaming, for being a female- sexism, this category of shaming where one faces criticism for their appearance has no name. With that, it also has zero shame attached to it.
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