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Bhavna Toor found of Shenomics discusses the power of Personal Branding through Story Telling with Rituparna Ghosh, Founder of Your Story Bag.
A writer, editor and storyteller practicing all three forms of storytelling – written, visual and oral, Ghosh is a compulsive storyteller. Always sniffing for a good story to tell, Ghosh feels that her past life as a journalist and television producer taught her the power of good stories.
Personal Branding is no longer just a ‘nice to have’; it’s an essential exercise for all women who want to advance and thrive in their careers and businesses.
Personal Branding is about identifying and then communicating what makes you You; in other words, what makes you unique and relevant to your target audience, so that you can reach your career and/or business goals.
Personal branding is very powerful because it sends a clear, consistent message about who you are and what you have to offer. If you can understand and differentiate your personal story, and how it connects to your core values as well as that of your target audience, you can use this information to separate yourself from your competitors and really stand out.
In this Mentor Chat, Rituparna Ghosh helps us understand how storytelling, in particular, can be an effective tool for building your personal brand given the power of stories to inspire, instruct and help forge a deeper connection.
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Bhavna Toor is the founder of Shenomics.com - a mindful leadership training and coaching platform
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