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These 5 Indian brands have adopted bold campaigns, unafraid to challenge gender norms. Take a look!
These 5 Indian brands have adopted bold campaigns that are not afraid to challenge gender norms and stereotypes. Take a look!
Remember ‘that’ washing powder ad or the Axe effect ad or the mango soft drink ad…not to forget, the bathing soap ad? There was more objectification or stereotyping of women than any real focus on the product itself.
Times are changing though, and brands too, are bringing in a lot more than just being mere ads. Building a personality and breaking stereotypes at the same, here are 5 brands that have shown us change is possible.
You see a lot of ads that tell you men can’t wash clothes better than your mum? Well, Ariel brings you an ad that says it’s time for a change at home with their #ShareTheLoad campaign. Wouldn’t you agree?
Titan with its #BreakTheBias campaign truly moved the conversation ahead for women, making an attempt to change the way people thought about her success. The thought that emerges at the end of it would not just make men but also women to stop and think. Don’t we, as women, also get judgmental about a woman’s success?
Myntra has stood for more than fashion. Here in a #AnoukBoldIsBeautiful campaign, it shows how women are judged on their pregnancy than their work efficiency. Why is it so easy to make assumptions about an expecting mother’s future work and bias current decisions on something that you think she would do?
Women are working hard, finding their passion, chasing dreams, making the change and so much more out there. Sofy catches this essence with its #GirlUninterupped campaign. As they say Sleep hard. Dream harder.
Arranged marriages! Though the traditional way of finding a match has changed, many things have remained the same. BIBA brings a breathe of fresh air with this #ChangeIsBeautiful campaign breaking some stereotypes and showing a new way of building relationships.
What are your favourite ads from this year, that talk to or about women?
p.s. Are you a Women’s Web reader who works with one such brand that embraces change, and wishes to reach out to progressive readers? Learn more!
Feminist, Ecopreneur & a Zerowaste aspirant. Believes that my life purpose is to influence people to be ecofriendly and to help the girls/women of the future be more free - in who they are, what they read more...
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I'll be 43 soon and yes, I almost gave in to my conditioning and asked myself- what did I do wrong? Did I lead him on? But not any more.
This wasn’t the first time something like this has happened, and I have a feeling that this won’t be the last either!
So on May 12th, I ran into this man. I was waiting for something and it was raining. He seemed decent and we got talking. About work.
I realised that his company could actually do some work for my NGO and we exchanged numbers. After that we talked about general stuff on WhatsApp sometimes, and he connected me to some others for the work I had in mind.
To think that money can buy you anything is as wrong as singling a woman out after her divorce because the world feels she got overcompensated.
A lot of people are attracted to money and that’s not a bad thing. Which is also why everyone talks about money and the rich. The rich always make the headlines.
The rich, also, get upset when their personal lives are talked about, and rightly so. They have all the right to privacy.
Time moves on. However, people do not.