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“Working late into the night is the unsaid part of being in the creative field” is a stereotypical statement to make considering it is not an everyday phenomenon. Assuming the statement is true as is, why do so many people join the creative fields given the fact that it’s all struggle and a small pay cheque? Till such time you make it big of course.
It is either slavery that rocks their boat or they are passionately in love with what they do. My truth is the latter. I started my career with one of the top ad agencies for a stipend of Rs.2000/- a month. My passion for the profession made me sign that contract. Today after just 10 years, I run my own advertising agency.
Here are a few more stereotypes about advertising agencies. ONE, ad agencies write slogans, how difficult could it be? Apparently not so difficult right? Given that the clients want to write them sometimes. TWO, agency people chat all day in the name of brainstorming and then leave office to head to a nightclub.
I think it is best I not defend this statement. Because we may end up revealing the secret that makes them shell out money for things they sometimes don’t need.
And then there is one stereotype that is absolutely true, “If you look and dress well, you will fit well in the advertising industry.” So true but so misunderstood. We are people who work very hard, party hard and come back to work looking awesome. It takes some commitment. I do it everyday.
If I were Megha in the Mia commercial, my reply to my well-meaning boss would be, “Yes I was working late last night, to ENSURE we had a beautiful presentation AND I made a dash home to come looking like I do, ‘beautiful’. Super right?”
Young Megha said it in her own way i.e. as beautiful as your work.
For me work is life and I make it beautiful.
My desk looks gorgeous, my visiting card holder is envied, the stationary on my desk is personal and expensive, my coffee mug is exquisite and I walk into office and to meetings with panache breathing my style.
I make an attempt to make “everything is as beautiful as my work.”
Here is what my ‘beautiful to work’ cabinet looks like
AND here is the MIA piece I am eyeing
And when I wear these, the client better have things to worry about like his campaign, his promotion and his job. In this very competitive world if he chooses to look at my… ring, who is at loss?
The power of stories to inspire change made me turn into a storyteller. I write on 2 topics that need a very clear shift in attitude – ‘Being single in India’ & ‘Stigma attached to mental read more...
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Rajshri Deshpande, who played the fiery protagonist in Trial by Fire along with Abhay Deol speaks of her journey and her social work.
Rajshri Deshpande as the protagonist in ‘Trial by Fire’, the recent Netflix show has received raving reviews along with the show itself for its sensitive portrayal of the Uphaar Cinema Hall fire tragedy, 1997 and its aftermath.
The limited series is based on the book by the same name written by Neelam and Shekhar Krishnamoorthy, who lost both their children in the tragedy. We got an opportunity to interview Rajshri Deshpande who played Neelam Krishnamoorthy, the woman who has been relentlessly crusading in the court for holding the owners responsible for the sheer negligence.
Rajshri Deshpande is more than an actor. She is also a social warrior, the rare celebrity from the film industry who has also gone back to her roots to give to poverty struck farming villages in her native Marathwada, with her NGO Nabhangan Foundation. Of course a chance to speak with her one on one was a must!
“What is a woman’s job, Ramesh? Taking care of parents-in-law, husband, children, home and things at work—all at the same time? She isn’t God or a superhuman."
The arrays of workstations were occupied by people peering into their computer screens. The clicks of keyboard keys were punctuated by the occasional footsteps moving around to brainstorm or collaborate with colleagues in their cubicles. Most employees went about their tasks without looking at the person seated on either side of their workstation. Meenakshi was one of them.
The thirty-one-year-old marketing manager in a leading eCommerce company in India sat straight in her seat, her eyes on the screen, her fingers punching furiously into the keys. She was in a flow and wanted to finish the report while the thoughts and words were coming effortlessly into her mind.
Natu-Natu. The mellifluous ringtone interrupted her thoughts. She frowned at her mobile phone with half a mind to keep it ringing until she noticed the caller’s name on the screen, making her pick up the phone immediately.
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