KAARYAH Lifestyle Solutions is an unmatched apparel brand of women’s wear offering the best possible fit with its 18 sizes.
KAARYAH Lifestyle Solutions is an unmatched apparel brand of women’s wear offering the best possible fit with its 18 sizes. It offers wardrobe solutions that help discover not just the perfect fit but also what flatters different body types. KAARYAH as an idea was Nidhi’s brainchild and was born when she figured that something as basic as well fit western wear for Indian women was hard to find.
As a corporate woman with a busy lifestyle herself, Nidhi understood the importance of well fit, functional, feminine and fashion-forward western wear. There was a large unmet need for these across age groups, no matter what their occupation was. She therefore focused on bridging the gap between western wear and the Indian silhouette, its perfect fit and a variety to choose from.
After 1.5 years of market and product related research focusing on challenges with the current set of options available, she launched KAARYAH in September 2013. Based in Gurgaon, KAARYAH defines its core as a technology enabled, consumer data analytics company that applies itself to Fashion.
Aside from being promoted by Mr. Badri Agarwal (ex-President, Airtel) KAARYAH has secured investments from Mr. Ratan Tata and has raised its Series A funding from The Saha Fund & Mr. Mohandas Pai.
KAARYAH has been recognized as CNBC’s Young Turk in 2015 and has also been featured on Start up Grind (powered by Google), Bloomberg TV’s “Women Mean Business”, SHEROES, Intel Innovates & Heads Up on NDTV. KAARYAH also delivered a TedX Talk this year in November at IIM Kolkata. Also, at 18 months KAARYAH is the youngest online start up to have been awarded “Top Digital Company” and India’s Top 60 Women Entrepreneurs. Aside, KAARYAH is the only online brand to have participated in a Fashion Week (Rajasthan Heritage Week) alongside designers like Hemant Trivedi & Ritu Kumar.
To know more, please visit: https://www.KAARYAH.com
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This strange love story reminds me of Princess Diana when she gave an interview about Prince Charles - "There were three of us in this marriage!”
This love was flawed and broken the way only we humans know how to break things with our ego, pride, insecurity and complexities!
Where do I even begin to tell the story of how deep a love can be, how it transcends time, place and people. Perhaps this is a story about how women are their own worst enemies. Either way it is a story that tells us how frail, fragile and fraught we are as humans and how much we hurt each other.
This love story began when I was two years old. Growing up in India in a culture that wove love stories like Laila Majnu, Heer Ranjha and the epic symbol of love, the Taj Mahal, into the very fabric of our existence, love was always an integral part of our lives.
One such love story was of a boy and a girl who were neighbours. The boy, an athlete, artist and a poet, found his muse in this shy, thoughtful and in her own way poetic girl, who seemed to worship the very ground he walked on. Her face could be found in all the paintings he created, and her name in every poem he wrote. The girl called him Sagar, which means ocean, symbolizing his all-encompassing love for her.
Everything thing was going well; their wedding date was being finalized, till the boy’s older brother who was a doctor in the same little town, got accepted into Stanford Medical School to do his MS.
Earlier my husband would say, 'Arey! What is there in making dal-roti? It's so simple.' After he had to cook everyday when I was ill, he has stopped saying that to me!
“Arey! What is there to do in making dal roti? Put a handful of lentils in the cooker and let it whistle and make two rotis. After all, how long will it take?” A handful of dal (lentils) and two rotis! This is the story of every woman and no one seems to understand.
Some time ago, after a shopping spree, my husband and I entered the house, exhausted. I had just about kept all the bags aside, when my husband said, “I am very hungry, can you make something.”
I looked at my husband in amazement and thought, ‘He had just had food, how did he get hungry again so soon?’
My husband, as if he had read my face, said, “Arey! You know that my stomach is not filled with outside food. Just make dal roti. What is there to do in making dal roti? Put a handful of lentils in the cooker and let it whistle and make two rotis. After all, how long will it take?”
‘Is this the way dal (lentils) and roti are made?’ The thought came to my mind. ‘After all, I also went along and now I am tired too.’ I was also getting angry at myself that after all, I had spoiled the habit of everyone in the house.
PayU India is the flagship company of Naspers group which is a $25 Billion internet and media conglomerate listed on London and Johannesburg stock exchanges respectively. PayU provides state-of-the-art payment gateway solutions to online businesses through its cutting-edge and award winning technology.
PayU India serves more than 4000 merchants including leading e-commerce companies like Goibibo, Rechargeitnow, Jabong, Snapdeal, Bookmyshow, Ferns n Petals, Tradus, Travelyaari, Zomato Groupon India etc.
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