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Posted: February 15, 2016

While juggling multiple roles, don’t forget you are important too.  Make yourself a priority because no one else will with #KhayaalRakhna

KAARYAH Lifestyle Solutions is an unmatched apparel brand of women’s wear offering the best possible fit with its 18 sizes. It offers wardrobe solutions that help discover not just the perfect fit but also what flatters different body types. KAARYAH as an idea was Nidhi’s brainchild and was born when she figured that something as basic as well fit western wear for Indian women was hard to find.

As a corporate woman with a busy lifestyle herself, Nidhi understood the importance of well fit, functional, feminine and fashion-forward western wear. There was a large unmet need for these across age groups, no matter what their occupation was. She therefore focused on bridging the gap between western wear and the Indian silhouette, its perfect fit and a variety to choose from.

After 1.5 years of market and product related research focusing on challenges with the current set of options available, she launched KAARYAH in September 2013. Based in Gurgaon, KAARYAH defines its core as a technology enabled, consumer data analytics company that applies itself to Fashion.

Aside from being promoted by Mr. Badri Agarwal (ex-President, Airtel) KAARYAH has secured investments from Mr. Ratan Tata and has raised its Series A funding from The Saha Fund & Mr. Mohandas Pai.

KAARYAH has been recognized as CNBC’s Young Turk in 2015 and has also been featured on Start up Grind (powered by Google), Bloomberg TV’s “Women Mean Business”, SHEROES, Intel Innovates & Heads Up on NDTV. KAARYAH also delivered a TedX Talk this year in November at IIM Kolkata. Also, at 18 months KAARYAH is the youngest online start up to have been awarded “Top Digital Company” and India’s Top 60 Women Entrepreneurs. Aside, KAARYAH is the only online brand to have participated in a Fashion Week (Rajasthan Heritage Week) alongside designers like Hemant Trivedi & Ritu Kumar. 

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