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Babita Jaishankar is the dynamic force behind WSol a consultancy that offers image management expertise to individuals and corporate entities and caters to both men and women.
She also runs BAJA, an exclusive clothing line of WSol, a store for women that offers global wear with traditional Indian fabrics, both online and offline.
Style Me/Empower Me is a social initiative spearheaded by WSol to empower the un-privileged youth to help them be more gainfully employable.
After completing her diploma in fashion technology from GIFT, Ahmedabad, Babita Jaishankar went on to get certified as a skin and color consultant from US and worked as color analyst for several years. On returning back to India, she honed her business skills with a management course for women entrepreneurs from IIM – Bangalore, India’s premier business institute. She also got selected as the India finalist for British council’s young fashion entrepreneur award 2010. Having been brought up as an Army kid, being independent and a go-getter comes naturally to her. This also gives her an edge while dealing with people from across a multi-cultural society.
Babita works extensively with people on a personal level to help them identify their unique style based on their personality, their lifestyle and career as well as their likes and dislikes.
She counsels individuals and even corporate entities on how important personal branding is and how they are perceived in their day to day life.
A traveler at heart and a writer by chance a vital part of a vibrant team called Women's Web. I Head Marketing at Women's Web.in and am always evolving new ways in read more...
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People say that women are the greatest enemies of women. I vehemently disagree. It is the patriarchal mindset that makes women believe in the wrong ideology.
The entire world celebrates International Women’s Day on March 8, 2024. It should be a joyful day, but unfortunately, not all women are entitled to this privilege, as violence against women is at its peak. The experience of oppression pushes many women to choose freedom. As far as patriotism is concerned, feminism is not a cup of tea in this society.
What happens when a woman decides to stand up for herself? Does this world easily accept the decisions of women in this society? What inspires them to be free of the clutches of the oppression that women have faced for ages? Most of the time, women do not get the chance to decide for themselves. Their lives are always at the mercy of someone, which can be their parents, siblings, husband, or children.
In some cases, women do not feel the need to make any decisions. They are taught to obey the patriarchal system, which makes them believe that they are right. In my family, I was never taught to make decisions on my own. It was always my parents who bought dresses and all that I needed.
14 years after her last feature film Dhobi Ghat, storyteller extraordinaire comes up with her new film, Laapataa Ladies, a must watch.
*Some spoilers alert*
Every religion around the world dictates terms to women. The onus is always on women to be ‘modest’ and cover their faces and bodies so men can’t be “tempted”, rather than on men to keep their eyes where they belong and behave like civilized beings. So much so that even rape has been excused on the grounds of women eating chowmein or ‘men will be men’. I think the best Hindi movie retort to this unwanted advice on ‘akeli ladki khuli tijori ki tarah hoti hai’ (an alone woman is like an open jewellery box) came from Geet in Jab We Met – Kya aap gyan dene ke paise lete hain kyonki chillar nahin hain mere paas.
The premise of Laapataa Ladies is beautifully simple – two brides clad in the ghunghat that covers their identity get mixed up on a train. Within this Russian Doll, you get a comedy of errors, a story of getting lost, a commentary on patriarchy’s attitude towards women, a mystery, and a tale of finding oneself, all in one. Done with a mostly light touch that has you laughing and nodding along.
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