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Inside Track: Go from just gathering data to Marketing with Data!

Posted: July 23, 2019

A lot of us collect data today – whether from our social media, Google Analytics, by doing surveys with our users or other means. How can ensure that we use this data in powerful ways? 

Data can help us take better decisions, whether it is to introduce a new product, fix an existing one, or focus more on our most loyal customers.

Join us on this Inside Track session where we meet industry insiders who share with us how to do better. These are interactive sessions that let you meet experts and peers to truly discuss together. 

This session will help us to understand better:

– Better use of Data for Marketing – Today all of us collect data from multiple sources. Let’s understand how to better move from data to decision making, especially if you are not an analytics specialist

– Planning for the future – As your team grows, what are the factors you need to consider when investing in infrastructure, and how do you ensure that your users’ data is safe with you? Let’s hear from the experts!

Date & Time: 26th July 2019, 11 AM to 1 PM

Venue: Dell Small Business Solution Center, 1st Floor, Icon Mall, 12th Main Rd, HAL 2nd Stage, Indiranagar, Bengaluru, 560008

Never miss real stories from India's women.

Register Now

Speakers:

Monica Samuel, Digital Marketing Consultant & Trainer.

The bug of marketing caught Monica 7 years post a career in IT but sure she got it good! Starting off as a technical writer in 2009, she gravitated naturally to digital marketing over time. She works as a freelancer and believes digital marketing is the power mantra for small businesses to build their brand and revenue. She has helped various businesses craft their story, garner visibility, leads and sales with strategic online marketing.

Sameer Shisodia, CEO & Founder, Linger Leisure

Sameer Shisodia describes himself as “a father of 2, husband of 1, cyclist, biker, traveller, and a little bit of a poet.”He used to be a techie, and persists with some product management for friends’ startups, on request or coercion.His tech journey was through Wipro, Oracle, Yahoo and Ziva – a mobile search company I co-founded.A search for meaning and impact got Linger started quite accidentally in 2010, and more recently, the need to fix the world a little for the kids got him involved in farming, and Beforest.

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