Digital Marketing Jobs: Why It Is A Great Career Choice For Women In A Post Pandemic World

Digital marketing jobs can be found in diverse industries, and a great opportunity for working from home with the relevant skills in place.

Digital marketing jobs are the way to go in your career choice – let’s look at why this is a big deal, especially in a post pandemic world.

The world runs on the internet today and the world of advertising your products runs 24/7 now. Customers have the luxury of ordering any product online at the tips of their fingers. With the lockdown getting more people online and the evolving online landscape having an online social media presence has become crucial for brands and companies to survive competition.

This increase in online engagement has led to a boom in digital marketing jobs in India and opened new avenues for our students in the world of marketing.

But what is digital marketing?

Very simply put, digital marketing or online marketing is marketing done on the internet. Companies and businesses use search engines, emails, social media and websites, communication through messages to connect with prospective customers.

Digital marketing has become vital for business for brand awareness and having a website and web presence is a must. And a company cannot do without a social media presence and a digital ad strategy.

Having a presence online makes consumers aware of brands and what they are offering at the tips of their fingers. The main aim is to get customers to spend much of their time engaged with the company’s products online. Time is today’s most precious commodity and that is what digital marketing targets, their customer’s time and attention.

The world of digital marketing reaches far and wide and this leads to a lot of opportunities for young job seekers to find digital marketing jobs online.

The most talented and adept digital marketers have the knack of creating ad strategies that get customers to engage with the company’s product for a substantial amount of time online and then go out and order it.

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Digital marketers must have a clear vision for the ad strategy of the company and their long term goals and create ad campaigns keeping those in mind using free and pain channels.

There are many benefits of digital marketing that are measurable where a company can target customers most likely to purchase the product or service. It is more cost effective than other forms of marketing, and allows a small company to compete with bigger brands.

Digital marketing is a versatile and flexible form of marketing that can adapt and change quickly if needed.

If you are interested in getting a digital marketing job and are passionate about marketing overall, then there are several courses you can look into in India itself such as at the Indian Institute of Digital Education, NIITIIT Madras, Digital Vidya, Delhi School of Internet Marketing among others.

Some popular and lucrative digital marketing jobs in India

Digital Marketing Manager

A digital marketing manager is in charge of strategizing and implementing a company’s brand presence online. They use all channels online to promote the company’s business online.

The main responsibilities of a digital marketing manager is to lead the marketing team and come up with online ad campaigns keeping the company’s short term and long term goals in mind.

A digital marketer uses analytics to derive data about the campaign’s performance and stays abreast of trends to optimise campaigns.

The average salary of a digital marketing executive in India is around 2–6 lakhs per annum

A digital marketing analyst could earn around 3.6 – 9.4 lakhs per annum, and a digital marketing manager could earn anywhere from 6.2 – 18 lakhs per annum.

Search engine optimizer and search engine marketing specialist – SEO and SEMs

A search engine optimizer analyses, reviews and optimises websites using organic search engine optimization techniques or SEO. SEO refers to making the website rank top of a customer’s search engine results. She/he overlooks and manages paid campaigns on social engines and handles ad displays on Google.

A useful skill to have is to come up with strong keywords to increase the website’s online traffic.

One needs to also keep an eye out for the latest trends and news to keep up with search engine algorithms.  You can become an expert search engine optimizer by doing a course such as this one at the Indian Institute of Digital Education.

If you are great with numbers and data analysis, then a search engine marketing specialist job may just be right for you. A SEM is responsible for paid ads across all search engines. An SEM is in charge of strategizing ad campaigns, target customers, budgeting and increasing overall customer engagement.

The average annual salary of a SEO specialist is around  4.1 lakhs per annum. And the average salary of SEM specialists is 12.8 lakhs per annum.

Social Media Marketer

A social media marketer manages a company’s digital presence across various platforms such as Instagram, Facebook, Twitter, LinkedIn, Pinterest etc. The job is high stakes in a way, because a social media marketer and her team are in charge of designing and executing the full social media strategy of a company.

A social media marketer not only has the responsibility of creating a company’s social media strategy, creating,posting online content and reviewing the reach of them by studying impressions and engagement by followers.

The average salary of a social media manager is around 3 lakhs per annum.

Content Marketer

A content marketer, as the name suggests, creates valuable content online for a brand in the form of blogs, articles, email, videos and other social media content and distributes it to relevant online channels. This is done to retain and get new customers and increase the website traffic of a brand.

The average salary of a content marketer is 6 lakhs per annum.

Email Marketer

An email marketer simply is one who builds an email list and sends them personal customised emails, tailored to the customer’s needs.

The job involves being involved in digital campaigns and create newsletters and other update emails to keep customers aware about the company’s latest products and promote brand awareness.

The average salary of an email marketer is 4.8 lakhs per annum.

Some other related career options

Automation Expert

Utilising software and artificial intelligence to automate digital marketing tasks is the core of digital marketing automation. Many businesses will soon start automating routine chores like social media marketing, email marketing, and even advertising campaigns.

This increases their productivity and enables them to give their clients a more customised experience. Digital marketers that are proficient in these jobs will be paid well as marketing automation technology advances.

Content Creator for AR- VR

Using a smartphone’s camera, augmented reality adds digital components to a live view. With virtual reality, you may have an entirely immersive experience that blocks out the actual world and gives the virtual one a realistic sense.

It won’t take long for AR and VR to be used in marketing. Marketers will therefore need to be prepared to provide content for AR and VR. These abilities will provide them a head start in using a technology that promises to make it very simple to sway customer opinions.

Video Editing

Videos are one of the most consumed formats today. Brands need videos to showcase their product and thus gain more engagement and drive more traffic to their website, ultimately leading to more sales. Video marketing thus has become an integral part of their marketing strategy. Though it is easy now to shoot a video by smartphones, post-production cost is a matter of concern.

A video isn’t a good video unless it is well edited. By helping small businesses do their video editing job can thus prove to be a very great freelancing job that pays well. With the availability of some great tools online you can learn the basics of video editing for free and as you gain more experience with the work you can move on to learning advanced levels of video editing and establish a full-fledged career as a professional video editor.

Web Developer

A web developer is someone who has an understanding of computer software, HTML code, and visual design. They can utilise this expertise to create websites that offer the best user experience and can meet commercial objectives.

A web developer is expected to keep up with the many coding languages used and have the artistic ability to design a business website that is both useful and appealing.

In order to ensure that the content, aesthetics, and navigation offer a favourable user experience, a highly competent web developer examines user needs.

So, as you can see, the world of digital marketing is full of possibilities to establish a flourishing career. Digital marketing jobs are becoming more popular through the years and may just be the right career for you or your kids.

Image source: pixabay

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