Founder Of Kornayas Shruthi Jayraman Says Don’t Do It For Free!

Founder Of Kornayas Shruthi Jayraman, talks about starting her T-shirt company & the challenges when it comes to marketing her brand!

Excerpts from an interview with Shruthi Jayraman founder of Kornayas – a T-shirt venture with original artworks.

When did you start Kornayas and what was the intention?

I officially started Kornayas in January 2021 with the sole intent to make my art available, affordable, and wearable.

What was the biggest challenge you faced in starting the company?

I found and still find it hard to make my brand visible from time to time.

What is the biggest mistake you made while starting your company in the initial few years?

I did not take calculated risks which might have led me to huge opportunities.

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If there was one thing you could advise to a budding woman entrepreneur, what would it be?

Founder Of Kornayas Shruthi Jayraman says, “If you are good at it, don’t do it for free!”

(Women’s Web, in collaboration with HEN India, will present a series of interviews with women entrepreneurs on Mondays. ‘HEN- Her Entrepreneurial Network’ is a community of Indian Women Entrepreneurs, connected by a vision to inspire, inform and support each other.)

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Sonia Chopra

Sonia Chopra is Senior Editor, Women's Web and has over 15 years of writing and editing experience. read more...

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