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Founder Of Kornayas Shruthi Jayraman, talks about starting her T-shirt company & the challenges when it comes to marketing her brand!
Excerpts from an interview with Shruthi Jayraman founder of Kornayas – a T-shirt venture with original artworks.
When did you start Kornayas and what was the intention?
I officially started Kornayas in January 2021 with the sole intent to make my art available, affordable, and wearable.
What was the biggest challenge you faced in starting the company?
I found and still find it hard to make my brand visible from time to time.
What is the biggest mistake you made while starting your company in the initial few years?
I did not take calculated risks which might have led me to huge opportunities.
If there was one thing you could advise to a budding woman entrepreneur, what would it be?
Founder Of Kornayas Shruthi Jayraman says, “If you are good at it, don’t do it for free!”
(Women’s Web, in collaboration with HEN India, will present a series of interviews with women entrepreneurs on Mondays. ‘HEN- Her Entrepreneurial Network’ is a community of Indian Women Entrepreneurs, connected by a vision to inspire, inform and support each other.)
Sonia Chopra is Senior Editor, Women's Web and has over 15 years of writing and editing experience. read more...
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Neena was the sole caregiver of Amma and though one would think that Amma was dependent on her, Neena felt otherwise.
Neena inhaled the aroma that emanated from the pan and took a deep breath. The aroma of cumin interspersed with butter transported her back to the modest kitchen in her native village. She could picture her father standing in the kitchen wearing his white crisp kurta as he made delectable concoctions for his only daughter.
Neena grew up in a home where both her parents worked together in tandem to keep the house up and running. She had a blissful childhood in her modest two-room house. The house was small but every nook and cranny gave her memories of a lifetime. Neena’s young heart imagined that her life would follow the same cheerful course. But how wrong she was!
When she was sixteen, the catastrophic clutches of destiny snatched away her parents. They passed away in a road accident and Neena was devastated. Relatives thronged her now gloomy house and soon it was decided that she should be married off.
Being a writer, Nivedita Louis recognises the struggles of a first-time woman writer and helps many articulate their voice with development, content edits as a publisher.
“I usually write during night”, says author Nivedita Louis during our conversation. Chuckling she continues,” It’s easier then to focus solely on writing. Nivedita Louis is a writer, with varied interests and one of the founders of Her Stories, a feminist publishing house, based in Chennai.
In a candid conversation she shared her journey from small-town Tamil Nadu to becoming a history buff, an award-winning author and now a publisher.
Nivedita was born and raised in a small town in Tamil Nadu. It was for schooling that she first arrived in Chennai. Then known as Madras, she recalls being awed by the city. Her love-story with the city, its people and thus began which continues till date. She credits her perseverance and passion to make a difference to her days as a vocational student among the elite sections of Madras.
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