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Zomato and Swiggy ads are everywhere..hard to miss. But, recently when an Ola notification regarding the food apps popped up, I just got too paranoid. The trend of asking the smartphone user this question – “Lazy to cook??” seems to be on fire or declaring “No Cooking Month” (for months together!?!).
What actually happens behind closed doors in setups like these, is that these companies are extremely good with collecting information. They collect customer information and share it with suppliers. Suppliers, on the other hand, have to pay huge amounts to these companies in the form of “listing fees” in order that you and I are able to see and order their products online.
And because these companies already pay huge listing fees to Zomato, Ola, Uber, Amazon, Big Basket etc…, they end up pressurized to make money from it. That’s how we land up at huge discounts, offers and what not (which is actually peanuts compared to the margins they make!! It’s all about Volume Sales, you see!)
So finally, who ends up penalised? Of course, it’s us.
Though you are inherently not lazy but if you see these pop-ups for 1000 – 2000 times questioning – “Are you lazy?” and affirming “Yes, You Are Lazy!” actually make you lazy because it is a sort of “psychotherapy” which settles in your subconscious mind after multiple reiterations!!
With hectic work schedules, we already end up eating out at least a couple of times a month. In the name of get-togethers or parties, weekends too are not spared. And whatever little motivation remains in us to cook whenever possible, is killed by these so-called facilitating platforms!
The biggest loss is we not being able to learn traditional recipes, savouries from our mothers or mothers-in-law. This will be a big gap because healthy cooking methods and practices will soon vanish if we show a cold shoulder now. “Best before dates” are just numbers. We can never guarantee hygiene no matter how much we pay. So it’s always better to depend less on outside food. It so happened the other day that we were watching this movie. Being a conscious, natural and organic food freak, I usually limit my eating out. As per Ayurveda, food that is cooked in high temperatures is best consumed as soon as possible. With these things running in my mind, I went to the cinema’s eatery section and ordered for 2 sweet corn mugs. I was happy that I’m not getting unhealthy calories but just as I was about to take my order, I saw another guy just beside this sweet corn guy, tasting food that he was preparing for some ill-fated customer. He had no gloves on and tasted it directly with his hand… And I couldn’t watch it anymore.
Eating out has become more of a prestige issue these days and for taking pictures probably. But nothing is best compared to cooking your own food, even if it means plain unpolished brown rice with curd (yes, as a family, we chucked off white rice forever).
I sincerely request every mom and dad here not to fall prey to these online offers and gimmicks. Nothing will come to your rescue when you fall sick.
Author’s Note: PLEASE COOK YOUR FOOD. DON’T LET ANYONE LABEL YOU AS LAZY TO COOK… AT LEAST, DON’T LET THESE ONLINE PLATFORMS USE YOU LIKE THIS. “GRAB A GRUB” HAS BECOME A FAD, WHICH I THINK, SUCKS!! WE ALL UNDERSTAND EMERGENCIES BUT EVERYDAY NEED NOT BE AN EMERGENCY, ISN’T IT?
Image via Pixabay
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