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Are you falling prey to 'fast fashion'? Read on to know what it means and why it is hampering the society in the long run.
Are you falling prey to ‘fast fashion’? Read on to know what it means and why it is hampering the society in the long run.
Do you ever wonder how the paper boy and your teenager son or brother look so much alike when it comes to their dressing these days?
Were you stunned when you saw your cook wear a casual kurti that you had yourself bought recently but had not worn as yet?
If yes, then bingo! You already know what fast fashion is and you’re already a victim of it. My intention here is not to point out differences in the society or to demean someone. My intention is to show how fast has fashion reached the corners of the country today and to evaluate the price we are paying for it – promoting ecological imbalance.
Fast fashion means any fashion or style that looks super trendy, quickly changes and comes very cheap. If you had to get it done by a tailor with all your measurements and intricate design detailing, you would have had to spend 5 or 10 times more than what you pay for the same fashion that comes ready-made.
So, what are the disadvantages of fast fashion if you can look trendy for the cheapest of prices?
Production costs work very cheap for all these big brands. They end up with 90% profit margins and that’s why they are able to give you huge discounts and clearance sales.
Whatever you buy this month will soon be out of fashion in the next 2-3 months. It means that you will forever keep buying and burning holes in your pockets.
4. Funnily enough, it looks like everyone is wearing school uniforms. As there are various sizes from XS to XXXL, these clothes practically fit almost every person in the country. That’s precisely what their sales modus operandi is !
Once in a while, it can be a good coincidence but doesn’t it look odd when you always bump into someone and realize that they own a similar shirt or tunic that you too own.
“Truly tailor-made” has become more expensive today .
This whole trend of buying lots and lots of fashion at such continuous pace is never good for the environment because due to our growing buyer needs, we are insisting on augmented production. In the earlier days, they would get new clothes stitched 2-3 times a year. Due to fast fashion, we literally end up burning money, shopping at least 2-3 times a month.
Can you imagine the amount of burden we are putting on the planet?
Can we wake up please??
If the above reasons seem a wee bit valid to you, think twice before you order fashion online – Amazon or Flipkart or Walmart or wherever!
And think thrice before you spend your hard-earned money shopping in malls. Who knows, there may be at least 1000 people at one point of time, buying exactly that piece you thought would look so unique. And there’s nothing called a ‘designer piece’ in fast fashion. It’s a myth and a big illusion. We end up filling the pockets of supply chain majors, that’s all. And the saddest part is those who actually are the bottom-most level of fashion production, actually live in poverty. This is the naked truth. So, by not buying fast fashion, you actually are promoting ethical business and filling the pockets of those who toil for that rupee of yours. Isn’t this great compared to making the rich, even more richer ?
So, are we all set to head back to the days of the good old family Darzi/Tailor?
Image Source: Movie Promo Stills ‘The Devil Wears Prada’
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Chetan Bhagat had no business slut shaming Uorfi Javed or any other woman. If he wants to 'guide' young men in the 'right direction' then he should take accountability for his words.
Chetan Bhagat, one of India’s bestselling authors, thought it was an ingenious idea to slut-shame Uorfi Javed, an Indian actress and influencer, at the Sahitya Aaj Tak literature festival.
“Phone has been a great distraction for the youth, especially the boys, spending hours just watching Instagram Reels. Everyone knows who Uorfi Javed is. What will you do with her photos? Is it coming in your exams or you will go for a job interview and tell the interviewer that you know all her outfits? On one side, there is a youth who is protecting our nation at Kargil and on another side, we have another youth who is seeing Uorfi Javed’s photos hiding in their blankets.”
Uorfi Javed responded with a video on her Instagram stories calling out Bhagat’s bluff. She shared the screenshots of his previous chat conversations with Ira Trivedi, author and yoga instructor, which came to light during the #MeToo movement.
While boys are taught to naturally own the space they enter, girls are taught to give up, to accommodate, to adjust since "it is their primary responsibility to keep families and relations together."
Yesterday, I was watching these 4 young girls around 16 – 17 years old play badminton. They were having fun, goofing around with all 4 of them equally involved in the game.
In some time two of their male friends joined them, and as part of round robin, the 2 boys replaced two of the girls. All good.
As the play continued, I started noticing a change in the way the game was being played. The shuttle was played most of the times between the two boys and there was a sense of competition and aggression brought in. The other 2 girls playing soon starting losing interest in the game as they hardly got any game time. Even if the shuttle came towards them, the boy in their team would move and play that shot. They soon moved to the sidelines as the boys continued to play.
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