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Love handmade products that draw on India’s legendary wealth of craft and workmanship? Check out The Initiative, a hand-crafted range of products, from laptop sleeves and bags to blankets and books.
Arushi Aggarwal describes her work as:
The Initiative is a social enterprise that provides sustainable livelihoods to low-income craftspeople through functional, well-designed, hand crafted products. We currently focus on the traditional art of quilting in India, in the form of ‘godhadis’. Using garment production waste, we make a range of products from laptop sleeves and bags to blankets and books.
Where to find them
The Initiative, on Insta
You can also find them at The Abode Hotel, Mumbai.
Growing up, my grandmother’s lovingly handmade products made a profound impact on me. As a designer in India, surrounded by spectacular crafts whose practitioners are slowly and steadily on the decline, I felt the need to bridge the gap between craftspeople and urban consumers through relevant interventions. My love for handmade products and the human stories behind those products, birthed The Initiative.
Why she thinks you’ll love her work
While the products are handmade in India, they have a global aesthetic appeal. The colour combinations and overall style of our products is frequently appreciated.
We also give customers the option to get products made out of their own fabric – maybe a saree that once belonged to their mother, for instance. People love being able to access this sort of personal connection to a product.
Image provided by Arushi Aggarwal
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