Check out 16 Return-To-Work Programs In India For Ambitious Women Like You!
A chance experience as a busy parent who forgot about keeping track of her child's vaccinations led Subhashini Subramaniam to develop the BabyBerry app.
A chance experience as a busy parent who forgot about keeping track of her child’s vaccinations led Subhashini Subramaniam to develop the BabyBerry app.
This is her story, in her own words.
I have always been a dreamer right from my childhood. In my early days it was my dream to be a doctor and serve society to make them healthier and happier. I was so obsessed with my dream that I did everything possible from my side and came out with flying colors in my board exams.
It came as a shocker when I found that I narrowly missed the opportunity to become a doctor. I felt that my entire world had shattered, but thankfully I got through BITS Pilani where I pursued my engineering in Instrumentation. That’s where I was introduced to technology and software and soon I realized I could still make a difference to people’s health, may be not as a doctor, but as a healthcare technologist.
So my new dream began to take its shape and this time it was to start my own venture in the healthcare technology space. But starting one’s one venture needs the right idea, domain knowledge, product development experience, and business knowledge. With this in mind, I started my journey of building the knowledge and skills needed to become an entrepreneur.
After my college; I joined a startup to learn the nuances of product development, more about software engineering and what it takes to build your own startup. My dream got a big boost when I got an opportunity to work for one of the top healthcare companies in the world, GE Healthcare. The 8 years I spent there were the best years of my career where I learnt all about healthcare domain, how technology and IT plays a major role in healthcare products and solutions.
In 2012, I was all set to start my own venture and I was looking for a good idea in the healthcare space that would create a big difference to people’s health and wellness. Incidentally, my daughter suffered from chicken pox since I missed one of her vaccinations.
Seeing my child suffer because of my negligence and ignorance triggered me to come up with a solution that would help other parents in managing their child’s health and wellness, and thus “BabyBerry” was born.
Along with my husband, I launched my own venture, CereBrahm Innovations, with BabyBerry as the first product. We built an app that would give all the information and tools, in a personalized manner that is required by a young parent for smart parenting. BabyBerry ensures that parents never miss their child’s vaccinations, can take the right actions if they see warning signs on growth milestones and guides them through the initial few years of their parenting journey which are key in shaping the child’s future.
Today our venture has grown into a healthcare technology company with B2B and B2C products. More than 50,000 parents are benefitting from BabyBerry all over India and the numbers are growing every day. When I read the e-mails that I receive from parents, on how BabyBerry is making a difference to their lives, I feel I am on top of the world and that my dream is now a reality!
My dreams couldn’t have come true, but for my lovely family. My husband is my pillar of strength, supporting me throughout my personal and professional journey. My parents, my role models and the reason why I am what I am, moved in with me to support my children and me so that I could spend those long hours building my product and venture. I am gifted with two lovely children, Vinayak (13) and Aathirai (9) who love me unconditionally and have helped discover the “Super Mom” in me.
Like any other working mom, I have to juggle between home and office every day and hardly get few hours of sleep. But when I go to bed, I feel happy, cherished, and accomplished and I eagerly look forward to the morning for another day of adventure and new dreams.
I would urge every mom out there to believe in themselves and their dreams and do everything to make their dreams come true. This is the only mantra for being a “Happy Person” and a “Super Mom”.
You can check out babyberry here.
Join the Women’s Web Network for women at work by filling in the form below. You will receive a monthly newsletter from us with great resources, plus we’ll keep you posted on all Women’s Web events in your city!
Email Format
Image source: Subhashini Subramanium.
Guest Bloggers are those who want to share their ideas/experiences, but do not have a profile here. Write to us at [email protected] if you have a special situation (for e.g. want read more...
Women's Web is an open platform that publishes a diversity of views, individual posts do not necessarily represent the platform's views and opinions at all times.
Stay updated with our Weekly Newsletter or Daily Summary - or both!
UP Boards Topper Prachi Nigam was trolled on social media for her facial hair; our obsession with appearance is harsh on young minds.
Prachi Nigam’s photo has been doing the rounds on social media for the right reasons. Well, scratch that- I wish the above statement were true. This 15-year-old girl should ideally be revelling in her spectacular achievement of scoring a whopping 98.05% and topping her tenth-grade boards. But oddly enough, along with her marks, it’s something else that garners more attention – her facial hair.
While the trolls are driving themselves giddy by mocking this girl who hasn’t even completed her school yet, the ones who are taking her side are going one step ahead – they are sharing her photoshopped pictures, sans the facial hair, looking nothing less than a celebrity with captions saying – “Prachi Nigam, ten years later”.
Doctors have already diagnosed her with PCOD in their comments, based on photographic evidence. While we have names for people shamed for their weight – body shaming, for their skin colour- racism, for their age- age shaming, for being a female- sexism, this category of shaming where one faces criticism for their appearance has no name. With that, it also has zero shame attached to it.
Please enter your email address