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An Ola cabs sexist ad that showed that a cab ride was cheaper than having a girlfriend received much flak on Twitter earlier this week.
Ola cabs’ sexist ad that showed that a cab ride was cheaper than having a girlfriend received much flak on Twitter earlier this week.
A new ad was uploaded on Ola Cab’s official You Tube channel earlier this week. In the ad, that was titled ‘too expensive to take girlfriend out on a date’, a guy is seen walking through a busy market with his girlfriend. The guy has to stops every now and then as the woman uses her cloy charm to make him buy things she picks out.
What the ad tried to reinforce was that Ola’s new cab service ‘Micro’ is cheaper than taking a woman out on a date. However, the company forgot that half of its audience is women who are human and also posses the power of understanding, interpreting and responding likewise to derogatory ideas and messages.
The ad feeds off the stereotypical cliche that women try to manipulate men and con them into buying things they want using their corny charm.
But at a time when women are running the boardroom, going on solo vacations, travelling the world on their own, this run down idea of being just glamorous dolls who are heavily dependent on the mercies of men to fulfill their ambitions is not only sexist but also outrageous.
The sexist message that the ad bolstered was severely criticized on Twitter.
The public outburst led to the pulling down of the distasteful ad. However, the company was unapologetic about it. Take a look at the company’s apology tweet and the reply to the tweet:
Image: You Tube
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Are we so swayed by star power and the 'entertainment' quotient of cinema that satisfies our carnal instincts that we choose to ignore our own subconscious mind which always knows what is right and what is wrong?
Trigger Warning: This has graphic descriptions of violence and may be triggering to survivors and victims of violence.
Do you remember your first exposure to an extremely violent act or the aftermath of a violent act?
I am pretty sure for most of us it would be through cinema. But I remember very vividly my first exposure to aftermath of an unbelievably grotesque violent act in real life. It was as a student at a Dental College and Hospital.
It is high time that women truly understood their worth and place in society, and rightfully claimed it for their own good.
Albert Einstein pretty much nailed it when he said, “Two things are infinite: the universe and human stupidity; and I’m not sure about the universe.”
The crazy-haired genius was being eloquent about a facet of human nature that doesn’t really deserve that sort of consideration.
As an extension of this strange predilection, it’s in our nature to put things in their place and most people, in particular, simply cannot resist putting a woman in her place.
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