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An Ola cabs sexist ad that showed that a cab ride was cheaper than having a girlfriend received much flak on Twitter earlier this week.
Ola cabs’ sexist ad that showed that a cab ride was cheaper than having a girlfriend received much flak on Twitter earlier this week.
A new ad was uploaded on Ola Cab’s official You Tube channel earlier this week. In the ad, that was titled ‘too expensive to take girlfriend out on a date’, a guy is seen walking through a busy market with his girlfriend. The guy has to stops every now and then as the woman uses her cloy charm to make him buy things she picks out.
What the ad tried to reinforce was that Ola’s new cab service ‘Micro’ is cheaper than taking a woman out on a date. However, the company forgot that half of its audience is women who are human and also posses the power of understanding, interpreting and responding likewise to derogatory ideas and messages.
The ad feeds off the stereotypical cliche that women try to manipulate men and con them into buying things they want using their corny charm.
But at a time when women are running the boardroom, going on solo vacations, travelling the world on their own, this run down idea of being just glamorous dolls who are heavily dependent on the mercies of men to fulfill their ambitions is not only sexist but also outrageous.
The sexist message that the ad bolstered was severely criticized on Twitter.
The public outburst led to the pulling down of the distasteful ad. However, the company was unapologetic about it. Take a look at the company’s apology tweet and the reply to the tweet:
Image: You Tube
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For International Day of Elimination of Violence Against Women, let's look at how we 'accept' mothers who avenge violence against their kids, but not wives who fight back.
The silver screen is replete with depictions of male rage and men engaging in violence, but when women engage in violence, even when it is reactionary violence, it doesn’t sit right with us. We allow mothers (as portrayed in Sridevi’s Mom and Raveena Tandon’s Maatr) to avenge their daughters and resort to violence when all else fails, but when the abuser is an intimate partner, the rules appear to be different.
Depictions of female rage on screen garner mixed reactions. We root for protagonists and films we agree with like Mom or Maatr, but there are also films like Darlings which drew flak for its depictions of reactionary violence.
This begs the question, which women on screen are allowed to fight back and why do we root for some of these characters while refusing to see where others come from?
This Generation To Generation Violence towards A Daughter-in-law Needs To Stop!
It is ironic how women in the same home do not think twice before harassing a woman who left her parents and family behind to live with her husband.
“My daughter needs a husband who listens to her. He should leave his family to stay with her after marriage. He should be well-off and not let her do chores.”
“I also need an obedient daughter-in-law, who will be an unpaid servant and a punching bag who shouldn’t have a life of her own.”
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