Selling Online Has Never Been Easier For Women Entrepreneurs!

E-commerce is booming; whether you are running a home based business or want to sell in the thousands, why should you be left behind?

E-commerce is booming; whether you are running a home based business or want to sell in the thousands, why should you be left behind?

We women are a talented bunch, aren’t we? Every group of friends I have (and I am sure so do you) includes at least a couple of super talented women; from uber creative and gifted homemakers selling from home to women building large businesses that impact thousands of people.

Why sell online?

Hesitant to showcase and market/sell this hard work, some of us end up limiting our work to people in the our own circles. The time is now to capitalize on your talents; if you haven’t yet started selling online, these 5 benefits will melt all your excuses and fears about an online store:

  1. Low set up costs and overheads unlike a physical store. Increased margins and cash flow.
  2. Anywhere, anytime operations for your products. No time restrictions for customers to shop 24/7.
  3. Greater reach into markets – the Internet has no borders. Calculable and easily tracked sales and insights through the accompanying analytics.
  4. Better time management since you don’t waste time with manual ordering and payment management, which is activated through the online system. You also have better control and ability to scale up your business if you want.
  5. Higher personalisation. Easier to track customers and maintain a relationship since you can track customer behaviour and maintain a database easily.

Common challenges with selling online – and resolving them

Many women hesitate to go online fearing that they will need to make a large investment in setting up an e-store, or because they do not have the design and technology skills required to set up a functional as well as aesthetic store.

These worries about selling online are today much more manageable; one such new solution comes through Twikster, itself the brainchild of a woman entrepreneur, Namrata Soni. Twikster is an e-commerce enablement platform for even very small businesses to get started with online selling. It includes Twikster GO, a forever free plan that removes your barriers to getting started – you can begin limited support and limited features, and upgrade to more services as your business grows. It showcases your work in a new light – converting it from a hobby to a passion to a profession.

Here are some of the ways in which this service eliminates the common challenges of selling online:

  1. An end to end solution for all your eCommerce needs: For many entrepreneurs starting out, it is challenging to deal with multiple teams and platforms for different requirements. At Twikster, you get:
  • A platform to create a store.
  • Service partners to help manage and grow your business.
  • A team of experts to help you tie up with marketplaces.
  • logistic providers and payment gateways.
  • A team that will provide all the support that your business deserves.
  • Transparent tie ups with Accountants for legal work.
  1. Since you pay only for what you use, you can start off your business as an eCommerce website absolutely free. Going ahead, you can grow at your own pace, using themes, layouts, designs and images as you need them.
  2. Twikster provide different layouts with options; a total of 35 color and design options for the website. You can still edit them to customize as per your needs.
  3. Payments handling is a nightmare for many business owners? Every Twikster store comes ready with payument gateway integration. You can start selling online using multiple payment gateways like PayU India, PayU money, PayTM, DirecPay, InstaMojo, CCAvenue, PayPal and COD as well as Delivery with Fedex, Delhivery, India Post and Pick Parcel. Integration and technical details are taken care of and money comes straight to your account.
  4. Marketing ready with integrated social media and also the ability to promote through Google Adwords, email marketing, SMS marketing and affiliate marketing.
  5. Search Engine Optimization (SEO) with support to add meta titles, meta descriptions, tags, friendly URLs and image alt tags for every product that you add.

A special offer for women entrepreneurs

For a woman to chase her dreams has never been easier! To initiate you into your successful venture, Twikster, PayU and 50k Ventures present a special offering for Women Entrepreneurs called ‘Twikster WIN’ which includes the following –

  • One time set up fee of Rs.3499
  • Twikster AMC of Rs.2399 waived off for the 1st year.
  • 2 Popular add-ons free for the first 6 months.
  • Exclusive TDR for first 3 months (4% TDR thereafter**).
  • Powerful marketing support.
  • Access to 1000+ entrepreneurs pan India.
  • Free Invites to high value events.
  • Deals from providers on Emails etc.
  • Access to seed/ angel investors (conditions apply) in partnership with 50k ventures

If you have been hesitant to start selling online, or have been facing challenges with setting up an e-store, a bit of determination, a pinch of creativity and a helping hand from Twikster will help you live your dream!

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Post supported by Twikster

ecommerce stock image via Shutterstock


About the Author


Inderpreet writes for her love of writing, edits manuscripts and reads endlessly. An authors' editor with a decade of experience, she provides manuscript critique, linguistic editing, substantive editing and developmental editing for fiction and nonfiction. read more...

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