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An obsession with fair skin is a widespread disease in India. Is it taking our focus away from being good, confident people? questions Soumya.
An obsession with fair skin is a widespread disease in India. Is it taking our focus away from being good, confident people?
Wanted: bride. Fair, beautiful, aged less than 25, for Indian boy settled in Mumbai with family business.
Looking for sincere Christian, God fearing, fair lady for a well settled Indian boy in Australia.
Every time I look at matrimonial ads in the paper, or online, there is one word that always stands out – ‘Fair’. This word is mentioned more than the words ‘bride’ and ‘groom’, too! Everyone needs a fair bride. Is one ill mannered or less beautiful just because his/her skin color is not fair? I’m yet to come across a matrimonial ad which says “wanted: dusky and beautiful bride” or “dusky and lovely girl” or “skin color no bar”. Apparently, to many, ‘dusky’ doesn’t sound good with ‘beautiful’ and ‘lovely’.
India has never been one. People have always been categorized and slotted here. People from the North are fair and those from the south, popularly known as Madrasis are not. Remember the hype Nina Davuluri caused when she won the Miss America crown this year? Indians rejoiced, but would she have won if she was based in India?
Remember the hype Nina Davuluri caused when she won the Miss America crown this year? Indians rejoiced, but would she have won if she was based in India?Related Stories The Obsession With Fair Skinned Women A 22-Year Old Bride Murdered For Being Dark Complexioned. This Needs To Stop!
Remember the hype Nina Davuluri caused when she won the Miss America crown this year? Indians rejoiced, but would she have won if she was based in India?
When was the last time you saw a dusky girl lift the Miss India crown? If the poor girl was in India she would have been cursed by her parents for her skin color, and a hefty dowry would be presented to her husband to compensate for her skin color.
The most saddening thing I saw, was the sale of some fairness potion on national television. A well known actress was promoting it. I bet she wouldn’t dare to use it even once. In this ad, a girl is shooed away from home by her parents because she was not fair. The girl somehow gets hold of this potion and becomes fair, comes back, and is accepted wholeheartedly. These ads always emphasize upon the urgent need of getting fair and regaining our lost self-esteem. For people with not-so-fair complexion, this is almost like getting assaulted for what they are.
For people with not-so-fair complexion, this is almost like getting assaulted for what they are.
On one hand, the parents, peers, family members keep reminding you of this so called ‘curse’ and on the other, these TV ads try their best to lower one’s self-esteem! I once saw this tagline of a fairness cream brand on home shopping- “Fairness=Beauty=Success. Dark skin=Ugliness=Failure”. Is this right?
Maybe this entire thing started off with the ‘White’ Britishers ruling the ‘Brown’ Indians. Maybe white skin was always considered as a sign of higher authority. And maybe we will never stop appreciating white skin and looking down upon the not-so-white ones.
Pic credit: anoldent (Used under a CC license)
A bibliophile with a quest for writing, I'm a techie by day. An eternal optimist and a feminist, I believe that once we achieve equality, we can achieve anything in this world. I firmly read more...
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Stop glorifying biological parenthood - other methods of growing a family are just as valid, and completely a couple's choice, especially of the woman whose body goes through pregnancy and birth.
Stop glorifying biological parenthood – other methods of growing a family are just as valid, and completely a couple’s choice, especially of the woman whose body goes through pregnancy and birth.
Trigger Warning: Contains derogatory remarks about having a baby through surrogacy or any means other than giving birth through biological means, and may be triggering, especially to adoptive parents.
Recently Priyanka Chopra Jonas announced parenthood by surrogacy. This has once again sparked the debate about ethical surrogacy, which is a discussion for another day.
Arathi Rajagopalan, founder of 'House of Kalart', talks about thinking like a designer & transitioning to thinking like a business owner.
Excerpts from an interview with Arathi Rajagopalan, founder of ‘House of Kalart’ – a fusion jewellery label that merges global aesthetics and traditional craftsmanship.
When did you start ‘House of Kalart’ and what was the intention?
I started House of Kalart in 2017 as a venture where painting, drawing and embroidery are married with metalsmithing to create well-handcrafted fashion jewellery. Along with painting and styling, the venture aims to create a holistic fashion experience for a bold and dramatic woman!” As a child, I had always been fascinated by arts and crafts.
Skin lightening creams won't go out of business any time soon. What is important is to start being comfortable in your own skin, says this thoughtful piece.
Skin lightening creams won’t go out of business any time soon. What is important is to start being comfortable in your own skin, says this thoughtful piece.
I had been to a store recently, as I urgently needed to pick up a skin cream. To my surprise, I came across rows and rows of skin lightening creams. I was dumbfounded. With much difficulty, I finally found a skin cream of my choice. Does this prove that we still aren’t comfortable with our skin colour? Are we still living with the false notion that only being fair is beautiful? I hope not.
Besides my personal experience, I’m sure we all have come across matrimonial sites that pay emphasis to the bride or groom’s skin colour, haven’t we ? Since times immemorial, external beauty of a woman has been given a lot of emphasis. Women adorned themselves with loads of jewellery, and fair complexion was associated with true beauty. But not anymore. Beauty is way beyond that. I think our generation has come a long way in understanding what true beauty is.
The 'perfect bride' that a misogynist society seeks is seen in almost every matrimonial ad. This mindset is a cancer our society needs to get rid of.
The ‘perfect bride’ that a misogynist society seeks is seen in almost every matrimonial ad. This mindset is a cancer our society needs to get rid of.
‘Alliance invited for our only son (29/5’8″), well-settled, working in a MNC from a fair, slim, beautiful, educated, smart homely girl. Please contact__________’
A typical matrimonial classified advertisement that you will find in our newspapers. Looks like a ‘normal’ matrimonial ad. Except when you look closely through the fine print that is never written in the ads but always spelt and meant in the majority of marriage alliances in the country.