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Why I think the new ads for 5 star and MTS are offensive and regressive both to women and children
I was shaken out of my totally zoned out state a couple of weeks back while I was vegetating in front of a cartoon channel only to please my son, and a brand new ad for 5 star popped up. Why?
It showed a lady popping out a baby and my eyes literally popped out! Did they really show a baby being born for a 5 star ad? Another product also sports a similar ad.
This one that assaulted my sensibilities is for MTS, where a baby is born ready to use the Internet. He crawls and then walks out while the medical staff and his mother with her legs in the stirrups watches amazed. Yes, I was amazed at the totally senseless ad and the uncaring attitude of the product promoters and what effect it would have on the psyche of little children glued to their television sets.
Even worse, did they show such ads on a cartoon/children’s channel?! Is it just me or are the manufactures, advertisers and channel programmers all going crazy? Why has the ad not been banned?
I am not an overly protective mother and advocate the importance of hands-on learning by a child. Yet, this ad left me outraged and wanting to shut the channel and erase the memory from my child. Some might say I am over reacting and children need to know the facts about the ‘birds and bees’, etc, etc. But do we really need to expose 5 year olds to the facts of childbirth? They do know that the ‘baby come from mummy’s tummy’ but do we have to subject them to those visuals? Do they really need to know the graphic details?
I checked the ads on Google and one was tagged as ‘#conditionserioushai’. True the condition is really serious if we are reduced to such unimaginative visuals and crass story-lines for selling a brand loved through the years.
My ‘mother- monitor’ was bleeping on loudspeaker mode; what about yours?
Pic credit: Devon (Used under a CC license)
Inderpreet writes for her love of writing, edits manuscripts and reads endlessly. An authors' editor with a decade of experience, she provides manuscript critique, linguistic editing, substantive editing and developmental editing for fiction and nonfiction. read more...
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As he stood in front of his door, Nishant prayed that his wife would be in a better mood. The baby thing was tearing them apart. When was the last time he had seen his wife smile?
Veena got into the lift. It was a festival day, and the space was crammed with little children dressed in bright yellow clothes, wearing fancy peacock feather crowns, and carrying flutes. Janmashtami gave her the jitters. She kept her face down, refusing to socialize with anyone.
They had moved to this new apartment three months ago. The whole point of shifting had been to get away from the ruthless questioning by ‘well-wishers’.
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Do you want to master the art of multitasking easily? Here are 8 simple strategies I use to optimize my time that might benefit you too.
I begin by jotting down tasks on sticky notes and placing them in specific areas around the house, like a grocery list on the fridge. This approach helps track items that need restocking without making separate trips and saves both time and money.
Condensing shopping trips saves on shipping costs and avoids queues. Limiting shopping to weekly or monthly visits curbs unnecessary spending and time wasted.
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