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Whether art or writing or fashion or anything else, moving from having a passion to creating a successful business is a long journey. Jainee Gandhi shares her experience as a fashion entrepreneur.
Many of us have an interest in fashion and may be extremely well dressed too; but Jainee Gandhi believes that fashion is more than just a passion or even a hobby.
In her case, she moved from being a fashionista to someone who saw a need gap in the market and moved in to address it. Image Consulting is still a very nascent industry in India, and Jainee’s talk (video below) takes us through that it means to be an image consultant.
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More importantly, she talks about how she identified not one, but two different market needs, and has now launched a second business too.
Jainee began by consulting with individuals and organisations on branding themselves through their visual presentation, but has now also entered the women’s apparel market with Indie Attire, a work wear brand that is Indian, and caters to those who want to wear smart Indian clothes to the office.
Personally, I loved her tip at the end of the video – very simple, but so important especially for women entrepreneurs – that we need to believe in ourselves and consider our own work as important, before others will.
Watch and be inspired!
Founder, Editor of Women's Web, Aparna believes in the power of ideas and conversations
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