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Apurva Purohit is the CEO of Radio City 91.1FM, an IIM –B alumnus (Batch of 89) and has been managing media organizations for a large part of the 25 years she has spent in the corporate world.
Apurva’s experience ranges across partnering with private equity players in building superior organizations and creating valuable businesses, and handling media businesses and brands. Prior to her entry into radio she has been part of the television space where she worked with BCCL & Zee Telefilms. She has launched successful TV brands like Zoom, India’s first lifestyle channel and Lodestar, which is counted amongst the top 5 media agencies in the country today.
She was the first President of the AROI, the Industry body of the radio industry and is on the Sectoral Council for Innovation of the Ministry of Information and Broadcasting. She is an Independent Director on the boards of Mindtree Ltd, Meru Travel Solutions Ltd and Midday Infomedia.
She is a partner in Social Venture Partners India which is a coalition of influential leaders committed to helping solve complex social issues through personal philanthropy, advocacy, and capacity building. She is also on the advisory board of BizDivas Foundation as well part of the Board of Governors of MRUC, the apex media and advertising body working on research.
She is the author of the national best – selling book on successfully managing the merge between home and work, ‘Lady, You’re not a Man’ – the Adventures of a Woman at Work, published by Rupa Publications.
Apurva Purohit is a guest speaker at the Breaking Barriers To Business Growth Step Above event (Bangalore venue) and will be sharing her experience with building a business and crossing the hurdles to growth.
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Darlings makes some excellent points about domestic violence . For such a movie to not follow through with a resolution that won't be problematic, is disappointing.
I watched Darlings last weekend, staying on top of its release on Netflix. It was a long-awaited respite from the recent flicks. I wanted badly to jump into its praise and will praise it, for something has to be said for the powerhouse performances it is packed with. But I will not be able to in a way that I really had wanted to.
I wanted to say that this is a must-watch on domestic violence that I stand behind and a needed and nuanced social portrayal. But unfortunately, I can’t. For I found Darlings to be deeply problematic when it comes to the portrayal of domestic violence and how that should be dealt with.
Before we rush to the ‘you must be having a problem because a man was hit’ or ‘much worse happens to women’ conclusions, that is not what my issue is. I have seen the praises and criticisms, and the criticisms of criticisms. I know, from having had close associations with non-profits and activists who fight domestic violence not just in India but globally, that much worse happens to women. I have written a book with case studies and statistics on that. Neither do I have any moral qualms around violence getting tackled with violence (that will be another post some day).
Gender stereotypes, though a by-product of the patriarchal society that we have always lived in, are now so intricately woven into our conditioning that despite our progressive thinking, we are unable to break free from them.
Repeatedly crossing, while on my morning walk ̶ a sticky, vine-coloured patch on the walkway, painted by jamuns that have fallen from the jamun tree, crushed by the impact of their fall, and perhaps, inadvertently trampled upon by walkers, awakens memories of the mulberry tree that stood in my parents’ house when I was growing up. Right at the entrance of the house, the tree caused a similar red and violet chaos on the floor, which greeted us each time we entered the gate.
Today, as I walked by this red-violet patch, I was reminded of an incident that my mother had narrated to me several times. It had taken place shortly after her marriage and her arrival in this house from her hometown.