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MONALISA

Founder, Pixights Consulting. Having worked for 16 years in the market research industry, Monalisa started as a one-woman army when she founded Pixights Consulting, in 2012, banking upon her expertise in media related research. Today the team has more than twenty people across India and services all the leaders within the TV GEC space such as the Star Network, the Zee Network, the Sony Network as well as the Disney Network apart from other clients in the cinema and OTT space.

Voice of MONALISA

Defending The Wicked Saas And Weeping Bahu Of Indian TV Serials

If saas-bahu serials are as bad as some of us believe, why do so many women (and men) consume this content night-after-night? Is it just lack of options or there is more to it? Here's an alternate point-of-view.

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