Read on how to enrich your life by purpose, i.e. to find depth and, a reason to get out of bed each morning, your own Ikigai.
Jyoti Naik is the ex-President of Shri Mahila Griha Udyog Lijjat Papad – an organization by women, of women and for women.
The Lijjat brand is well-known all over India as well as abroad for its crispy and crunchy papads. The organization was started by 7 women way back in 1959 with a modest loan of Rs.80. Today it has become an entrepreneurial success story with a turnover of several hundred crores. Jyoti Naik joined Lijjat at the age of 12 to help out her mother in 1973. She gradually climbed the ladder and became the President of this organization, which stands as a symbol to women’s empowerment by providing employment to over 30,000 women.
Lijjat not only provides a source of income but also has a unique business model in place which imparts a sense of equality and justice and serves to equip these women with dignity, self-reliance and self-respect. For more than 50 years, Lijjat has stayed true to its core values and the management holds fast to the belief that consistent good quality is of utmost importance.
Jyoti has often been recognized for her pioneering spirit and was conferred the Businesswoman of the Year Award for Corporate Excellence by the Economic Times. Shri Mahila Griha Udyog Lijjat Papad was also awarded the Best Village Industry Institution in 2003 and Brand Power award in 2011.
Why we find her inspiring:
– Jyoti’s as well as as Lijjat Papad’s journey is the quintessential “rags-to-riches” story; but it also shows that hard work pays
– For reaching out and empowering women at the grassroots level
– For turning a cottage industry into a national movement for women
– For proving that strong moral values and business ethics are invaluable even in today’s dog-eats-dog world
Women and Empowerment: Shri Mahila Griha Udyog Lijjat Papad
Symbol of women’s strength: Shri Mahila Griha Udyog Lijjat Papad
*Photo credit: http://www.entrepreneur.com/
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