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A freelance writing career is among the hottest jobs for women right now – learn what it takes to make it in this field.
By Kanchana Banerjee
It has been more than a decade since it happened but when I think of how I was duped, I feel like kicking myself even today! I was assigned to work on ten reports, each on different sectors such as telecom, banking and manufacturing in India and they were to be carried in a UK-based magazine as part of an India report. Super excited at the opportunity of getting my work published in a UK magazine, not to mention the payment in pounds, I plunged right in.
Working day and night, interviewing scores of people from various companies, doing extensive research and reading financial papers, I submitted the entire project in 10 days.
Soon after, the woman I was dealing with left the job and the owner of the agency was perpetually unavailable. I never heard from them again! Welcome to the hazards of a freelance writing career.
So are you all poised to become a freelance writer, dreaming about days when you’ll tap away on your laptop sitting in the cosy chair in the balcony with the house pet curled near your feet? Wake up!! There are many pitfalls one should be cognizant of before taking the plunge. I have learnt them all the hard way.
Never start work without an advance payment. Though 50% as advance payment would be safe, it is often unreal. So ask for 25% and don’t settle for less. If the agency doesn’t agree, don’t work for them. It is better not to work than to work and not get paid. The feeling that you’ve been conned is humiliating and extremely frustrating.
This is very important if you are working on large assignments. You should get paid either every week or fortnight or discuss the pattern of delivery and structure your payment. Make it very clear that you will work on the next set of articles, only after you receive payment for the ones you’ve submitted. This tells the company that you are a professional and expect the same.
Unless you are working for the bigwigs, do a reference check of the company. This is very relevant today as there are a dime a dozen content providing companies. As a freelance writer you can and should network with as many firms as possible to ensure steady work comes your way. Please don’t refrain from checking about the company and given today’s social media this isn’t tough at all.
Freelance work isn’t a walk on the beach. If you want to do it well and make decent money, you have to be ready to work hard. You have to constantly pitch for new assignments and new clients. Social media has made things a lot easier for freelance writers. And always remember, if you reach out to 20 people, four or five will probably get back, out of which two will agree to meet and hopefully one will give you work. So be prepared to draw a long list. It doesn’t end; you have to re-connect with the people whom you spoke with or wrote to but be mindful that you don’t do it too frequently lest it irritates them. There’s a fine line between being persistent and annoying!
In the freelance world, it always pours when it rains; and when it doesn’t…it’s a drought. There will be phases when you wouldn’t have work – yes, there will be such phases. And then there will be times when you would be gasping for breath. Connect with other fellow writers and pass on work to them, when you can’t do it yourself. And don’t rue having let go of an assignment. It is perfectly fine to ask for up to 25% of the total project as a referral fee. If you pass on good work to someone else, they will surely return the favour some day.
Interesting projects will come your way and then not materialize. You will be dreaming and salivating for it but it will fizzle out and you wouldn’t know why. If there’s any consolation in numbers, this happens to all of us. So take a deep breath and learn to take it in your stride.
Another thing you need to accept is delayed payments. Clients breathe down your neck to make you finish the project, but take their own sweet time to process your check. There’s nothing you can do. If you wish to be a freelance writer, you have to gulp this bitter pill.
My computer conked off, Internet wasn’t working…these are your problems. Handle them. Go to a friend’s house, beg her to loan you her computer. While working from home is great, remember you don’t have an IT department to sort out your computer woes. So have a handyman’s number ready. But don’t forget to take back up on a pen drive, so that if disaster strikes, you can work on another machine.
By the way irrespective of how careful you are, the above scenario will happen – pushing you to the verge of a nervous breakdown! It happens to the best of us and it will happen to you too.
One of the biggest pitfalls of being a freelance writer is the lack of contact with other people. In a company you interact with others, learn, grow and are given different assignments. But as a freelancer you could end up doing the same thing and in the process get obsolete. Don’t let that happen.
Always learn new things, re-learn and evolve. I began as a features writer for publications. Then wrote for the web; then for companies and now I conduct an online writing course. If you can’t change with the needs of the changing times, soon you wouldn’t have any takers. Also attend seminars, conferences; meet and interact with other people to keep the learning curve up.
*Photo credit: CarbonNYC (Used under the Creative Commons Attribution License.)
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