Day In The Life Of: Priya Krishnan Das, Purple Soul

Artist-entrepreneur Priya Krishnan Das of Purple Soul says she finds it joyful, liberating, and almost stress-free to pursue art for a livelihood.


Artist-entrepreneur Priya Krishnan Das of Purple Soul says she finds it joyful, liberating, and almost stress-free to pursue art for a livelihood.

Since I was a little girl, I had always been in awe of artists, but somehow I did not end up studying art. When I quit my job as an HR professional in December 2011, I decided that I would do only that which I was passionate about, art. That’s how Purple Soul was born in August 2012. Now that I pursue art for a livelihood, calling myself an artist gives me tremendous joy and satisfaction, because it comes from the heart!

The best part about being an artist-entrepreneur is that I have no fixed schedules. If there is work (which never feels like work!), I stay up late into the night. There have been times when I’ve got ideas in the middle of the night or the wee hours of the morning, and I’ve got up all excited at 2 am or 5 am and worked on the idea! There are times when I’ve got up at night to scribble down ideas on a notepad so that I can work on it in the morning.

Priya Krishnan Das Purple SoulIt feels so liberating that I can have a ‘Sunday’ whenever I want to even in the middle of the week.  Being an artist allows me to be in the moment and soak in the simple pleasures of life, like looking endlessly at the sky or hearing the birds sing. These are the simple things that fuel ideas for creativity and my work. Wish I could tell William Wordsworth that I do have the time to stand and stare!

The best part about being an artist is that whether I’m traveling, or watching a movie or listening to a song, I don’t have to worry about anything else, because I derive inspiration from everything around me. So when I’m not creating anything, I may be watching movies back-to-back on a Thursday, knowing that somewhere it will contribute to my art. In June this year, I went on a solo trip to the Himalayas for 16 days, and that became a major source of inspiration for a series of illustrations.  Being an artist has enabled me to see the world in hitherto unknown ways, soak up the colors of nature and has opened up new avenues of thought and creativity.


bottle lightSince I’m a one member team at Purple Soul, I’m an all-in-one. Right from conceptualizing, creating, marketing, sales, inventory management, handling accounts and logistics and my website, I handle the entire gamut of business. Each experience is unique and I’m learning more every day. The only stress that I’ve experienced since I started my enterprise is coordinating with vendors, because having worked in the corporate sector where you take deadlines seriously, it’s annoying when your products are not delivered on time. But every moment of everything that I do is totally worth it, because Purple Soul is my baby and I do whatever I do because it makes me happy.

Mark Twain put it beautifully, “The secret of success is making your vocation your vacation.” I can happily say that I’m always on a vacation!

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