Why Are Nike’s New Plus Size Mannequins Making Some People So Angry?

Posted: June 12, 2019

Beauty and fitness come in all sizes. Nike with its plus-size mannequins has proved that you need not be slim to work out and be called fit.

Exercise is not limited to or necessary for just one body type. The main objective of working out is to be fit and healthy which does not necessarily mean being slim. Riding the wave of body-positivity, from activists to celebrities, everyone is talking about accepting yourself and being fit. To join this wave international sportswear brand Nike just launched plus-size mannequins at its flagship store in London.

Covering the development, CNN shared a press release in which Nike said, “To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroots athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space.”

Being plus size doesn’t mean that you can’t be healthy

This step is actually a huge encouragement to many plus size women out there to take fitness seriously and feel more accepted in a world where fitness just means ‘being slim’. Still, it did receive some criticism. Some people accused the brand of “glamorising obesity”.

A leading UK daily posted a piece on it, alleging that it sells women a “dangerous lie”. The writer calls this plus size mannequin immense, gargantuan, vast and heaving with fat, saying, “The new Nike mannequin is not size 12, which is healthy, or even 16 – a hefty weight, yes, but not one to kill a woman. She is immense, gargantuan, vast. She heaves with fat. The new mannequin is obese, and she is not readying herself for a run in her shiny Nike gear. She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement. What terrible cynicism is this on the part of Nike?”

Tanya Gold: 'The new mannequin is obese, and she is not readying herself for a run in her shiny Nike gear. She cannot run. She is, more likely, pre-diabetic and on her way to a hip replacement. What terrible cynicism is this on the part of #Nike?' https://t.co/51VmvUCxLE

— The Telegraph (@Telegraph) June 9, 2019

The important thing to understand here is that almost everyone can be fit and work out irrespective of their size. Since ages society has been fat-shaming people for being obese without even considering the reason behind them being obese.

Yes, obesity is a grave health concern and a predisposing factor to coronary diseases, diabetes, joint problems, etc – however, we cannot gauge anyone’s health or fitness level from their size, nor does shaming people serve any purpose.

Instead, people should be encouraged to exercise by making it inclusive. Nike with its plus-size mannequins has tried to show that exercise is meant for everyone. It has also made plus size people feel more comfortable and accepted when they enter the sportswear shop.

Now it’s high time that the stereotypes surrounding plus size people that they are lazy, sick and don’t even want to get fit should be shunned. Instead of this, we need more encouragement and acceptance of plus-size people so that they feel more confident towards working out and getting fit. It’s high time now that we get over this idea that fit = slim; being fit and healthy is meant for everyone.

Liked this post?

Register at Women's Web to get our weekly mailer and never miss out on our events, contests & best reads! Or - get a couple of really cool reads on your phone every day - click here to join our Telegram channel.

Women's Web is an open platform that publishes a diversity of views. Individual posts do not necessarily represent the platform's views and opinions at all times. If you have a complementary or differing point of view, sign up and start sharing your views too!