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Veere Di Wedding: Same Old Privileged Brat Woman As ‘Women Empowerment’?

Posted: May 3, 2018

Is Veere Di Wedding really about empowered women or just a very narrow slice of what single women in this country supposedly, want? 

I was forwarded the trailer of Veere Di Wedding over the weekend, and just now, a journalist called asking what I felt about this film and whether it was empowering for single women. Firstly, I don’t understand why every film on female bonhomie has to be a rip-off of the Sex And The City films, and why there has to be an over the top destination wedding by a bunch of upper class, privileged women in expensive designer clothes, quite like the erstwhile Sonam Kapoor starrer Aisha, which was the quintessential South Delhi, rich girl roundup, replete with couture clothing, plush homes, swanky sedans and a weak story line, that in the name of a woman oriented film, peddled a dumbed down version of a rich, immature spoilt brat who uses her girlfriends, bullies a poor, simpleton cousin and can’t make up her mind about her hot bod suitors.

Also, what’s with empowerment as projected in Bollywood under the guise of entertainment and the use of derogatory words like ‘behenchod/chuth’? I mean, isn’t the word itself a slur towards the very sex it aspires to set free free?

What’s funny about talking about the Hindi word for orgasm? This in a country where we don’t have any formal sex education, parents are rarely intimate with each other, where most women don’t even know where there G spot is, cannot say no when they are sexually uncomfortable, fake orgasms most of the times and are barely receiving any foreplay, being largely mute pleasure providers and procreators. Where marital rape is a sordid reality, and the Courts decree that it can’t be criminalized since sex for a wife is her legal and moral duty.

Balaji Productions which produced Dirty Picture and with a strong penchant for bold (that labelling itself means sleazy), I fear, makes the same mistake again, by making female strength flimsy and showing women’s independence only through the narrow prism of a woman turning down a wedding proposal. Or her friend on the verge of divorce and not wanting to cook rajma chawal. This in a country where divorce rates are staggering, and where women just to settle down by a certain age and thanks to the rampant pressure and premium of ‘virginity’ still, are opting for vaginal aesthetic surgeries like hymen reconstruction that have escalated 30% in the past five years.

Sadly, Veere Di Wedding did not impress me. It’s fake, fuzzy in its messaging of freedom and a woman’s life choices, has the most slapstick, sexist lines ever, and sticks to the transcript that what women in this country want is casual sex, smoking, parties, fancy clothes and holidays, no domestic responsibilities.

Having interviewed 3000 single women for Status Single, I think 74 million single women have much more interesting lives and journeys.

So, my answer to the scribe.
‘I’m going to skip this story! And this movie.’

Image via movie promos

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About the Author: Sreemoyee Piu Kundu is the best selling writer of Sita’s Curse, You’ve Got The Wrong Girl, Faraway Music and Status Single and columnist on gender and sexuality.

What is Domestic Violence & How to report domestic Violence - घरेलु हिंसा से बचाव (in Hindi)



  1. Well written. Totally agree with you. The last paragraph summarizes it all brilliantly.

  2. Nice. i kind of have the same impression but just couldn’t express the way you did. In nutshell the whole movie is again about who is getting , who is married but not happy, who is not married or the one who run away to marry. There is much more than just getting married in life.
    Although i have no issues with swearing, smoking or drinking , totally subjective.

  3. I guess we can’t expect better when the movie is being produced by Rhea Kapoor, Sonam Kapoor’s sister. I bet they haven’t gone through 1% of the problems most women here have. So the scripts they will relate to are the likes of Aisha and this movie. This isn’t wrong per se. Dabble in what you know best. But I just hope they don’t have nonsensical notions that this movie is a milestone for women’s empowerment.

  4. I am so so so glad that someone finally said these things. It’s so annoying to have women being generalised so easily and that also being done by an industry as powerful as Bollywood, which has such far fetching coverage. How many of us have the privilege of lavishly splurging on such erratic lifestyles? And the damage that films like these are doing is astonishing! I mean I have friends whose other friends have booked flight tickets to visit each other in different cities to watch this meaningless and presumptuous film together! Do we even realise how friendships are being reduced to materialism? How such movies misinterpret and reduce the depth and importance of friendships to only discussions on men, drinking and slangs? Aren’t there any more things amongst women as friends, which are sacred, which are real or which are actual issues? Must we all behave or aspire to behave like Carrie Bradshaw?
    Thank you so much for writing this article, it was really needed!

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